The Attention Equation: Shifting Focus from Quantity to Quality
McKinsey’s “Attention Equation” urges media leaders to shift focus from quantity to quality of attention—unlocking deeper engagement and smarter monetization.
Can AI in Retail Win Trust Before It Loses Customers?
As AI reshapes retail, trust is now the true currency. Learn how brands can implement ethical AI to enhance customer loyalty—not risk it.
Is Slack’s AI Move a Data Sovereignty Showdown?
The 0rcus CEO warns that Slack's new AI terms are a "power grab," threatening data sovereignty and forcing vendor lock-in. Read the full analysis.
From Buzzword to Breakthrough: Can AI Finally Deliver True Personalization?
Beyond segmentation: AI and real-time data finally deliver truly personal experiences, aligning brands with consumer values and intent.
Personalization: How to Know Your Users’ “Why”?
Boost marketing with personalized experiences. Combine analytics and qualitative insights to understand user 'why'. Learn how tools like Session Replay Everywhere drive engagement.
AI in Marketing: Balance Tech with Human Touch for Impact
SurveyMonkey reveals AI risks alienating audiences without authenticity, personalization, and trust. Balance tech with human connection for marketing success.
AI Transparency: The Next Competitive Advantage
Is your AI a black box? Understand the growing importance of AI transparency for customers, regulators, and your bottom line. Get practical tips for explainable AI in marketing.
2025 Consumer Shopping Trends: What to Expect
Explore the top 12 consumer behavior and shopping trends for 2025, including budget-conscious spending, sustainable products, personalization, social commerce, and the continued importance of physical stores.
Rewriting the Rules: Gen Z, Authenticity, and the Future of Loyalty
Explore how Gen Z is reshaping brand loyalty with its demands for authenticity, sustainability, and personalized experiences. Learn how businesses, especially in travel, are adapting.
WhatsApp for Business: Beyond Messaging to Customer Engagement
Discover how WhatsApp evolved into a vital business tool. Learn to leverage its features, AI automation, and rich messaging for enhanced customer engagement and satisfaction.
