Connection Is the New Currency of Customer Experience
The contact center has long chased speed and efficiency. In the age of AI and the experience economy, the metric that truly wins loyalty is empathy, context, and human connection.
When Self-Service Stops Serving the Customer
Liferay’s 2025 report reveals how broken self-service erodes trust. Martech teams must fix friction by designing experiences that flow—not frustrate.
Tariffs Test How Much Price Pain Shoppers Can Take
As tariffs drive new price hikes, brands face a tough choice: absorb costs or risk shopper defection. AI and pricing agility may decide who wins the cart.
AI and the New Rules of Business Adaptation
From personalization to predictive insights, AI is redefining how companies adapt, compete, and build trust in a fast-changing business landscape.
Customers Trust You, Not Your AI. Here’s Why.
Qualtrics 2026 report finds AI, personalization, and privacy gaps erode trust, showing CX improvements alone aren’t enough to retain customers.
Is the Future of Personalization About More Data, or Smarter Data?
Marketing’s next leap isn’t about more data—it’s about the right data. Precision over volume drives trust, intent-driven engagement, and real results.
The Treat Economy: How Small Luxuries Boost Retail Returns
As shoppers favor small indulgences over big splurges, the rising “treat economy” can help retailers capture loyalty and margin this holiday season.
Using Behavioral Data to Drive Authentic Customer Relationships in a Digital...
Discover how behavioral data helps brands move beyond personalization to build genuine, trust-driven customer relationships in a digital-first world.
Can Marketers Personalize Without Invading Privacy?
Marketers seek a balance between ethical personalization, data security, and AI-reshaped marketing approaches without crossing privacy boundaries.
How CPG Leaders Used AI to Boost Prime Day Sales
CPG leaders harnessed AI-driven, real-time bidding to boost Prime Day sales, focusing on incremental growth and smart spend, not just bigger budgets.
