Can Marketers Personalize Without Invading Privacy?
Marketers seek a balance between ethical personalization, data security, and AI-reshaped marketing approaches without crossing privacy boundaries.
How CPG Leaders Used AI to Boost Prime Day Sales
CPG leaders harnessed AI-driven, real-time bidding to boost Prime Day sales, focusing on incremental growth and smart spend, not just bigger budgets.
Vodafone’s Big Bet: Can Commercialized Shared Services Redefine Telco?
Vodafone partners with Accenture to commercialize shared services, aiming to drive growth, boost efficiency, and redefine the future of telecom.
Can AI Finally Fix the Travel Planning Mess?
Conversational and agentic AI are transforming travel planning from scattered apps to a single, intelligent interface for personalized, seamless trips.
The Attention Equation: Shifting Focus from Quantity to Quality
McKinsey’s “Attention Equation” urges media leaders to shift focus from quantity to quality of attention—unlocking deeper engagement and smarter monetization.
Can AI in Retail Win Trust Before It Loses Customers?
As AI reshapes retail, trust is now the true currency. Learn how brands can implement ethical AI to enhance customer loyalty—not risk it.
Is Slack’s AI Move a Data Sovereignty Showdown?
The 0rcus CEO warns that Slack's new AI terms are a "power grab," threatening data sovereignty and forcing vendor lock-in. Read the full analysis.
From Buzzword to Breakthrough: Can AI Finally Deliver True Personalization?
Beyond segmentation: AI and real-time data finally deliver truly personal experiences, aligning brands with consumer values and intent.
Personalization: How to Know Your Users’ “Why”?
Boost marketing with personalized experiences. Combine analytics and qualitative insights to understand user 'why'. Learn how tools like Session Replay Everywhere drive engagement.
AI in Marketing: Balance Tech with Human Touch for Impact
SurveyMonkey reveals AI risks alienating audiences without authenticity, personalization, and trust. Balance tech with human connection for marketing success.
