CX

Marketing’s next leap isn’t about more data—it’s about the right data. Precision over volume drives trust, intent-driven engagement, and real results.

As shoppers favor small indulgences over big splurges, the rising “treat economy” can help retailers capture loyalty and margin this holiday season.

Discover how behavioral data helps brands move beyond personalization to build genuine, trust-driven customer relationships in a digital-first world.

Marketers seek a balance between ethical personalization, data security, and AI-reshaped marketing approaches without crossing privacy boundaries.

CPG leaders harnessed AI-driven, real-time bidding to boost Prime Day sales, focusing on incremental growth and smart spend, not just bigger budgets.

Vodafone partners with Accenture to commercialize shared services, aiming to drive growth, boost efficiency, and redefine the future of telecom.

Conversational and agentic AI are transforming travel planning from scattered apps to a single, intelligent interface for personalized, seamless trips.

McKinsey’s “Attention Equation” urges media leaders to shift focus from quantity to quality of attention—unlocking deeper engagement and smarter monetization.

As AI reshapes retail, trust is now the true currency. Learn how brands can implement ethical AI to enhance customer loyalty—not risk it.

The 0rcus CEO warns that Slack's new AI terms are a "power grab," threatening data sovereignty and forcing vendor lock-in. Read the full analysis.