Home CX Personalization and Privacy

Personalization and Privacy

Using Behavioral Data to Drive Authentic Customer Relationships in a Digital World

Using Behavioral Data to Drive Authentic Customer Relationships in a Digital...

Discover how behavioral data helps brands move beyond personalization to build genuine, trust-driven customer relationships in a digital-first world.
Can Marketers Personalize Without Invading Privacy?

Can Marketers Personalize Without Invading Privacy?

Marketers seek a balance between ethical personalization, data security, and AI-reshaped marketing approaches without crossing privacy boundaries.
The Attention Equation: Shifting Focus from Quantity to Quality

The Attention Equation: Shifting Focus from Quantity to Quality

McKinsey’s “Attention Equation” urges media leaders to shift focus from quantity to quality of attention—unlocking deeper engagement and smarter monetization.
Is Slack's AI Move a Data Sovereignty Showdown?

Is Slack’s AI Move a Data Sovereignty Showdown?

The 0rcus CEO warns that Slack's new AI terms are a "power grab," threatening data sovereignty and forcing vendor lock-in. Read the full analysis.
From Buzzword to Breakthrough: Can AI Finally Deliver True Personalization?

From Buzzword to Breakthrough: Can AI Finally Deliver True Personalization?

Beyond segmentation: AI and real-time data finally deliver truly personal experiences, aligning brands with consumer values and intent.
Personalization: How to Know Your Users' "Why"?

Personalization: How to Know Your Users’ “Why”?

Boost marketing with personalized experiences. Combine analytics and qualitative insights to understand user 'why'. Learn how tools like Session Replay Everywhere drive engagement.
AI in Marketing: Balance Tech with Human Touch for Impact

AI in Marketing: Balance Tech with Human Touch for Impact

SurveyMonkey reveals AI risks alienating audiences without authenticity, personalization, and trust. Balance tech with human connection for marketing success.
AI Transparency: The Next Competitive Advantage

AI Transparency: The Next Competitive Advantage

Is your AI a black box? Understand the growing importance of AI transparency for customers, regulators, and your bottom line. Get practical tips for explainable AI in marketing.
Will Google Make Shopping Season Easier?

Will Google Make Shopping Season Easier?

Google's AI tools like voice search, Lens, and personalized recommendations revolutionize shopping. Leverage them to boost holiday sales and engage shoppers.
Navigating the AI Revolution: A Retailer's Guide

Navigating the AI Revolution: A Retailer’s Guide

AI offers potential for retail, but implementation challenges persist. Retailers overcome these hurdles, leverage AI's power, drive significant business growth.

LATEST NEWS