The Attention Equation: Shifting Focus from Quantity to Quality
McKinsey’s “Attention Equation” urges media leaders to shift focus from quantity to quality of attention—unlocking deeper engagement and smarter monetization.
Is Slack’s AI Move a Data Sovereignty Showdown?
The 0rcus CEO warns that Slack's new AI terms are a "power grab," threatening data sovereignty and forcing vendor lock-in. Read the full analysis.
From Buzzword to Breakthrough: Can AI Finally Deliver True Personalization?
Beyond segmentation: AI and real-time data finally deliver truly personal experiences, aligning brands with consumer values and intent.
Personalization: How to Know Your Users’ “Why”?
Boost marketing with personalized experiences. Combine analytics and qualitative insights to understand user 'why'. Learn how tools like Session Replay Everywhere drive engagement.
AI in Marketing: Balance Tech with Human Touch for Impact
SurveyMonkey reveals AI risks alienating audiences without authenticity, personalization, and trust. Balance tech with human connection for marketing success.
AI Transparency: The Next Competitive Advantage
Is your AI a black box? Understand the growing importance of AI transparency for customers, regulators, and your bottom line. Get practical tips for explainable AI in marketing.
Will Google Make Shopping Season Easier?
Google's AI tools like voice search, Lens, and personalized recommendations revolutionize shopping. Leverage them to boost holiday sales and engage shoppers.
Navigating the AI Revolution: A Retailer’s Guide
AI offers potential for retail, but implementation challenges persist. Retailers overcome these hurdles, leverage AI's power, drive significant business growth.
How Predictive Analytics and GenAI Drive Hyper-Personalized CX
Only with the “brain” provided by predictive and prescriptive analytics can GenAI offer a truly personalized service that will optimize the experience and improve loyalty, writes Avaya’s Tvrtko Stosic.
The Personalization Revolution: Compliance and Customer Delight in the Age of...
Customers crave relevance, but privacy matters. Discover how AI personalizes experiences and how businesses can navigate data privacy regulations for growth.
