Why B2B Got Marketing Right Before Everyone Else
As budgets tighten, AI-powered attribution is pushing consumer marketers to adopt B2B’s playbook: precision targeting, full-funnel insight, and less waste.
Part 3: Authority, Not Attention, Wins in 2026
If 2025 marked the end of AI as a differentiator, 2026 marks the end of the click as marketing’s organizing principle.
When Silence Hurts Brands in the Age of AI
As AI reshapes search and discovery, brands can no longer avoid comparisons. Visibility now depends on structured, comparative content built for generative engines.
The Next Retail Advantage is Smarter Inventory
As retail events stretch longer and demand comes in waves, brands learn that protecting availability—not cutting prices—is the real growth strategy for 2026.
Part 2: From Tech Stacks to Trust Stacks, Marketing’s Proof Moment...
As AI fades into infrastructure, marketing is judged by outcomes, not hype—where trust is earned through execution, experience, and friction removed.
When New Year Travel Strains Corporate VPNs and SASE
Peak New Year travel tests VPN and SASE resilience. How IT teams can reduce latency, close security gaps, and keep remote workers productive.
Designing AI That Feels Human—Without Crossing the Line
Olga Khryapchenkova of NIO on emotional AI, safety-first design, and building culturally aware in-cabin assistants.
Data Didn’t Fail Marketing. The Question Did.
As marketing drowns in data, growth depends on shifting from demographics to motivation—and using AI to turn complexity into clarity.
The AI Maturity Gap Holding Modern Marketing Back
From pilot projects to performance engines, the AI maturity model shows how marketers can turn experimentation into measurable, scalable growth.
CES 2026: The Year “Physical AI” Claimed the Real World
From LG’s CLOiD to agentic commerce, CES 2026 marked the end of AI as a chatbot and its birth as a physical neighbor—a Martechview analysis by our editors.
