Featured Posts

Gartner finds CMOs are increasing spending on digital media and customer acquisition, while consumer skepticism toward AI-generated content continues to grow.

Mike Juhas explains why more marketing data isn't improving confidence and how outcome-based measurement can help marketers prove business impact.

Talkdesk's VP of AI, Pedro Andrade, on what's actually changed in contact center AI, the Klarna lesson, and why deployment strategy beats technology every time.

Attractions using AI agents are sitting on a goldmine of visitor intent data. Franklin Park Conservatory shows what happens when you actually listen.

HubSpot's Aja Frost on why the website is now the last stop on the buyer journey, what AI has done to paid media, and the tension of selling AI to marketers.

A new survey finds consumers are open to AI advertising but expect brands to prioritize trust, transparency, and context over aggressive targeting.

Dataline's chief executive argues that ad buyers have tolerated programmatic's opacity for too long, and that Trade Desk's new payment model won't fix it.

The top 5 brand campaigns of the 2026 World Cup — from Adidas to LEGO — show how marketers are trading hard sales for cultural immersion.

Marketplace algorithms move faster than agencies can react. Here's why brands are adopting AI agents to continuously optimize e-commerce operations.

Lunio CEO Nick Morley on why click fraud is the wrong frame, how AI automates bad decisions faster, and who benefits from the industry's silence.