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Adtech

Contextual Advertising: What It Is and Why It Matters

MartechView Editors -
As third-party cookies fade and privacy expectations rise, contextual advertising offers a durable alternative — reaching the right customer at the right moment without tracking them.
CX

AI Is Supercharging Returns Fraud. Retailers Are Behind.

Scott Gifis -
Fraudsters are using AI to doctor damage photos and fabricate proof of returns. At $77 billion in fraudulent claims annually, retailers can no longer afford to look the other way.
Email Marketing

The Death of Batch-and-Blast Email Marketing

Eleanor Hecks -
One in three emails never reaches the inbox. For marketers still relying on bulk tactics, the data is unambiguous: the old playbook is actively destroying returns.
Adtech

Why the Future of Advertising Is Built on Probability

Carsten Frien -
Precision was the promise. Scale, privacy, and fragmentation are making it obsolete. The marketers who adapt first will define what comes next.
People

The CIO Who Says Governance Can Actually Speed Up AI

Khushbu Raval -
Optimizely's CIO makes the case that responsible AI isn't a brake on innovation — it's the only thing that makes innovation last.
Martech

Peak Martech? The Landscape Has Plateaued, but the Real Story Lies Beneath

Khushbu Raval -
After 15 years of relentless expansion, the marketing technology landscape has hit a plateau. At MartechDay 2026, Scott Brinker and Frans Riemersma explained why the flat headline masks the industry's most significant structural shift in history.
Adtech

Your PR Strategy Was Built for a Newsroom That No Longer Exists

Doug Simon -
Thirty-seven percent of TV producers now use AI to identify stories to cover. For brands still pitching the old way, the window to catch up is closing fast.
Martech

Can B2B Brands Adapt to Volatility with Long-Tail Thinking?

Allen Bonde -
As tariffs and trade uncertainty reshape how buyers purchase, the companies built to flex at the payments layer are pulling ahead of those that aren't.
CX

Your CX Partner Is a Revenue Engine. Treat It Like One.

Robin Jakobsen -
The tools, talent, and AI already exist to turn your CX partner into a revenue engine. The only thing standing in the way is an outdated mindset.
Martech

More Data Does Not Always Mean Better Communication

April Miller -
The competitive advantage no longer belongs to the company with the most data — it belongs to the one that communicates it most clearly.
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