Can Cloud Curation Save the Open Internet?
As walled gardens tighten control, ad tech’s future may hinge on cloud-powered curation—real-time, data-driven packaging that helps the open web compete.
How to Win Holiday Sales Without Losing Public Trust
As holiday traffic surges, brands must strike a balance between sales and privacy. A marketer’s 12-step guide to cleaner consent, stronger trust, and smarter data use.
Why ‘Customer-Centricity’ is the Wrong Question (and What Leaders Should Ask...
Ron Kaufmann challenges the myth of customer-centricity, urging leaders to ask better questions about value, culture, and the future of service.
Holiday Shoppers Want Discovery, Not Just Discounts
Holiday shopping is now a months-long marathon of discovery. Brands that show up early, fuel exploration, and stay consistent—not just cheaper—win the 2025 season.
Big Spikes, Small Truths: The Myth of Promo-Day Performance
Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.
Black Friday Speed Demands AI, Not Dashboards
With $10.8B spent online last Black Friday, retailers can’t keep up with human-paced decisions. AI assistants and agents now drive real-time actions across Turkey 5.
Marketing Measurement Isn’t a Science — But It Can Be
Marketing loves data but fears uncertainty. To earn its credibility, measurement must grow up—testing, validating, and embracing the science behind every spend.
Digital Omnibus: The EU’s Bold Move to Rewrite the AdTech Rulebook
Europe’s new Digital Omnibus could end cookie fatigue, reshape AI data rights, and centralize enforcement—marking a seismic shift for the adtech industry.
When Self-Service Stops Serving the Customer
Liferay’s 2025 report reveals how broken self-service erodes trust. Martech teams must fix friction by designing experiences that flow—not frustrate.
The Spotify of Food? How Noahs Plans to Rewrite Retail, Restaurants,...
CEO Daniel Baven says food service is heading for its “iPhone moment.” Retailers will become kitchens, restaurants will become experiences—and the entire food economy will shift to an IP-powered platform.
