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Adtech

Why the Future of Advertising Is Built on Probability

Carsten Frien -
Precision was the promise. Scale, privacy, and fragmentation are making it obsolete. The marketers who adapt first will define what comes next.
People

The CIO Who Says Governance Can Actually Speed Up AI

Khushbu Raval -
A former attorney turned technology chief on accountability, explainability, and why the companies cutting corners on AI governance will pay for it later.
Martech

Peak Martech? The Landscape Has Plateaued, but the Real Story Lies Beneath

Khushbu Raval -
After 15 years of relentless expansion, the marketing technology landscape has hit a plateau. At MartechDay 2026, Scott Brinker and Frans Riemersma explained why the flat headline masks the industry's most significant structural shift in history.
Adtech

Your PR Strategy Was Built for a Newsroom That No Longer Exists

Doug Simon -
Thirty-seven percent of TV producers now use AI to identify stories to cover. For brands still pitching the old way, the window to catch up is closing fast.
Martech

Can B2B Brands Adapt to Volatility with Long-Tail Thinking?

Allen Bonde -
As tariffs and trade uncertainty reshape how buyers purchase, the companies built to flex at the payments layer are pulling ahead of those that aren't.
CX

Your CX Partner Is a Revenue Engine. Treat It Like One.

Robin Jakobsen -
The tools, talent, and AI already exist to turn your CX partner into a revenue engine. The only thing standing in the way is an outdated mindset.
Martech

More Data Does Not Always Mean Better Communication

April Miller -
The competitive advantage no longer belongs to the company with the most data — it belongs to the one that communicates it most clearly.
Martech

Three Myths That Are Keeping Brands Away From AI

Paul Sobel -
Most brands already have what it takes to start using AI-powered marketing tools — they just don't know it yet.
Featured Posts

Push Notifications Are Broken. Here Is What Comes After Them

Eleanor Hecks -
As mobile users grow numb to the buzz and the badge, smart brands are learning that the best message is one that meets people where they already are.
Featured Posts

Is Your CRM Making Your Customer Service Worse?

Shakira Talbot -
Businesses across EMEA continue to invest in AI and CRM, yet customers remain on hold, repeat themselves, and leave dissatisfied. The issue lies not with the technology, but with the underlying systems supporting it.
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