Connection Is the New Currency of Customer Experience
The contact center has long chased speed and efficiency. In the age of AI and the experience economy, the metric that truly wins loyalty is empathy, context, and human connection.
Will AdCP Be Advertising’s Next Great Standard?
AdCP aims to standardize how AI agents buy and sell ads. But can the industry align long enough to make it work—or will it be another acronym that fades?
Is the Store the Next Big Media Channel?
In-store media is redefining retail. With screens, sensors, and data, physical stores are turning into performance channels that rival digital for ROI.
Can Cloud Curation Save the Open Internet?
As walled gardens tighten control, ad tech’s future may hinge on cloud-powered curation—real-time, data-driven packaging that helps the open web compete.
How to Win Holiday Sales Without Losing Public Trust
As holiday traffic surges, brands must strike a balance between sales and privacy. A marketer’s 12-step guide to cleaner consent, stronger trust, and smarter data use.
Why ‘Customer-Centricity’ is the Wrong Question (and What Leaders Should Ask...
Ron Kaufmann challenges the myth of customer-centricity, urging leaders to ask better questions about value, culture, and the future of service.
Holiday Shoppers Want Discovery, Not Just Discounts
Holiday shopping is now a months-long marathon of discovery. Brands that show up early, fuel exploration, and stay consistent—not just cheaper—win the 2025 season.
Big Spikes, Small Truths: The Myth of Promo-Day Performance
Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.
Black Friday Speed Demands AI, Not Dashboards
With $10.8B spent online last Black Friday, retailers can’t keep up with human-paced decisions. AI assistants and agents now drive real-time actions across Turkey 5.
Marketing Measurement Isn’t a Science — But It Can Be
Marketing loves data but fears uncertainty. To earn its credibility, measurement must grow up—testing, validating, and embracing the science behind every spend.
