Agentic AI Will Change Advertising More Than You Think
Agentic AI could shift ads from unwanted interruptions to valuable, on-demand services—reshaping how brands connect with consumers.
AI Isn’t Taking Jobs—It’s Giving Marketers More Time to Think
CMO Amanda Cole explains how integrating AI tools has saved hundreds of hours, reshaped workflows, and challenged the myths about machines replacing humans.
Unlocking Mobile Growth: Why Tracking Powers Partnerships
As mobile commerce surges, brands must rethink tracking. Learn how to fix attribution gaps and unlock growth with SDKs, MMPs, and smarter partner strategies.
AI Is Fueling a Surge of Low Quality Recipe Sites
AI-generated recipes are flooding the web, raising concerns about authenticity, ad placement risks, and brand safety in the booming digital food space.
Blurring Boundaries: Why Marketers Need Unified Profiles
Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.
Streaming Ads Enter a New Era of Precision
From fixed inventory to addressable TV, streaming now offers advertisers precision, flexibility, and access to tentpole events at a fraction of the cost.
Vodafone’s Big Bet: Can Commercialized Shared Services Redefine Telco?
Vodafone partners with Accenture to commercialize shared services, aiming to drive growth, boost efficiency, and redefine the future of telecom.
How is AI Reshaping MarTech for a Privacy-First Future?
Dean de la Pena on how Resonate's AI transforms martech with privacy-first identity, deep psychographics, and adaptable data stacks for compliant personalization at scale.
Can AI Finally Fix the Travel Planning Mess?
Conversational and agentic AI are transforming travel planning from scattered apps to a single, intelligent interface for personalized, seamless trips.
Is Your Email List Truly Clean?
A "deliverable" email isn't always good. Learn how next-gen validation uses behavioral intelligence to boost ROI and fight fraud.
