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Brands Turn First-Party Data Into Revenue

Brands Turn First-Party Data Into Revenue

As privacy tightens and AI advances, brands are transforming first-party data from a marketing tool into a scalable, revenue-generating asset.
Q&A with Michael Klein, Talkdesk

Retail’s AI Reckoning Is About Revenue — Not Robots

AI is transforming retail customer experience from a cost center into a revenue engine, says Talkdesk’s Michael Klein, as brands rethink automation and loyalty.
From AI Vision to Retail Personalization at Scale

From AI Vision to Retail Personalization at Scale

Why retailers struggle to scale personalization—and how AI, connected data and aligned execution can turn strategy into measurable results.
Autonomous AI Agents Move From Hype to Teammate

Autonomous AI Agents Move From Hype to Teammate

Five principles for making autonomous AI agents accountable in digital marketing—clear guardrails, orchestration, real-time decisions, measurement and human leadership.
AI Isn’t Killing PR. Bad Measurement Is.

AI Isn’t Killing PR. Bad Measurement Is.

As AI reshapes communications, traditional PR faces a reckoning. Accountability, originality, and measurable impact—not spin—will decide who survives.
Healthcare Marketing’s End of “Convenient Data”

Healthcare Marketing’s End of “Convenient Data”

Doceree’s Julius Ramirez on AI, privacy, partnerships, and why precision—not hype—will define the next era of healthcare marketing.
Global Brands Must Treat Language Tech as Part of the Growth Stack

Global Brands Must Treat Language Tech as Part of the Growth...

As AI reshapes marketing, multilingual content moves from afterthought to growth engine—turning language tech into core infrastructure for global brands.
Super Bowl 2026: When the Commercials Became Bigger Than the Game

Super Bowl 2026: When the Commercials Became Bigger Than the Game

The Super Bowl was once a football game interrupted by commercials. In 2026, it has become a marketing ecosystem interrupted by football.
AI Marketing Needs More Than Behavioral Data

AI Marketing Needs More Than Behavioral Data

Relying only on behavioral data limits AI marketing. Integrating context, intent, and human insight creates smarter, more trusted, and more effective campaigns.
Part 4: The Future of Marketing Isn’t Smarter Tools — It’s Smaller Human Teams

Part 4: The Future of Marketing Isn’t Smarter Tools — It’s...

Experts predict 2026 marketing will be shaped by agentic AI, trust-driven strategies and human judgment, as AI replaces tasks, not talent.

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