How AI Became Amazon’s Secret Black Friday Engine
From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.
Is Advertising Finally Trading Hype for Clarity?
At Advertising Week, AI met accountability and marketers made a case for simplicity. The industry may just be growing up—and getting smarter.
GenAI Search Is Rewriting the Shopper’s Playbook
Generative AI is collapsing the shopper journey into one smart conversation. Here’s how brands can stay visible when discovery goes conversational.
Predictive AI Turns Marketing from Guesswork to Genius
Resonate’s Dean de la Peña explores how predictive AI replaces gut-driven marketing with precision, foresight, and creativity grounded in real consumer intent.
Is Your Martech Stack Ready for Agentic AI?
Agentic AI is redefining marketing automation — turning insights into action. Here’s how to prepare your stack for autonomous, intelligent decision-making.
Adtech’s New Secret Weapon: The IP Signal
With cookies fading and fraud rising, adtech is rebuilding trust on a new foundation — verified IP intelligence that defends every impression.
How Brands Turned Halloween Into a Global Spectacle
From Fanta’s horror icons to Dunkin’s spider donuts, the best Halloween campaigns of 2025 proved October is the year’s boldest marketing playground.
Tariffs Test How Much Price Pain Shoppers Can Take
As tariffs drive new price hikes, brands face a tough choice: absorb costs or risk shopper defection. AI and pricing agility may decide who wins the cart.
AI and the New Rules of Business Adaptation
From personalization to predictive insights, AI is redefining how companies adapt, compete, and build trust in a fast-changing business landscape.
The Future of Targeting Isn’t Audience or Contextual. It’s Quality.
Audience vs. contextual? The real win is in the blend. Quality audience data and contextual signals together define the next era of smart, ethical targeting.
