The Future of Targeting Isn’t Audience or Contextual. It’s Quality.
Audience vs. contextual? The real win is in the blend. Quality audience data and contextual signals together define the next era of smart, ethical targeting.
The Canaries of Marketing’s AI Revolution
Performance marketers are signaling the next big shift — in-housing, AI automation, and accountability are redefining how modern marketing gets done.
Festive Feasts & Neon Gifts: Europe’s 2025 Holiday Hit Parade
Explore the top 2025 holiday shopping campaigns in Europe—Sainsbury’s, McDonald’s, John Lewis, Coca-Cola, and LEGO showcase creative festive brilliance.
The AI-Powered CDP: A New Era for Customer Data Management
Unlock the power of AI-powered CDPs to unify data, predict customer needs, and deliver personalized, real-time marketing at scale.
Inside 2025’s Holiday Marketing Playbook: What We Know So Far
From Macy’s to Urban Outfitters, see how brands blend emotion, humor, and speed to drive holiday sales in a leaner 2025 market.
Marketers, Are You Ready for the Search-First Consumer?
Marketers: adapt to the search-first consumer—AI summaries and onsite search now drive conversions. Use first-party search data to win and retain customers.
Winning the Holiday Shopping Season in Europe with Google, YouTube, and...
Win Europe’s holiday shoppers with Google, YouTube and AI. Drive discovery, build trust, and boost conversions across diverse markets.
How Retailers Are Using AI in Marketing to Drive Store Visits...
Explore how AI-powered ads are turning digital shoppers into in-store buyers, boosting foot traffic, leads, and ROI for retailers in 2025.
Winning the Holiday Shopping Season in the US with Google, YouTube,...
Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.
The 4Ps of Martech Unlocking Marketing’s Tech Revolution
Explore the 4Ps of marketing technology—Platform, Process, People, Performance—and how they drive smarter, faster, and personalized campaigns in 2025.
