Ghost Signals: Why Bad Data is Sabotaging Your GTM Strategy
Marketing’s biggest threat isn’t a lack of talent—it’s the "ghost signals" of flawed data. Discover why third-party intent is failing, how bot traffic is polluting your pipeline, and what it takes to stop sales from going rogue in the age of AI.
Go Global First: The Smarter B2B Growth Strategy
Why reinvent your business for new industries? Scaling what already works across global markets delivers faster, safer, more efficient B2B growth. Here's why.
Will AdCP Be Advertising’s Next Great Standard?
AdCP aims to standardize how AI agents buy and sell ads. But can the industry align long enough to make it work—or will it be another acronym that fades?
Is the Store the Next Big Media Channel?
In-store media is redefining retail. With screens, sensors, and data, physical stores are turning into performance channels that rival digital for ROI.
Can Cloud Curation Save the Open Internet?
As walled gardens tighten control, ad tech’s future may hinge on cloud-powered curation—real-time, data-driven packaging that helps the open web compete.
How to Win Holiday Sales Without Losing Public Trust
As holiday traffic surges, brands must strike a balance between sales and privacy. A marketer’s 12-step guide to cleaner consent, stronger trust, and smarter data use.
Holiday Shoppers Want Discovery, Not Just Discounts
Holiday shopping is now a months-long marathon of discovery. Brands that show up early, fuel exploration, and stay consistent—not just cheaper—win the 2025 season.
Big Spikes, Small Truths: The Myth of Promo-Day Performance
Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.
Black Friday Speed Demands AI, Not Dashboards
With $10.8B spent online last Black Friday, retailers can’t keep up with human-paced decisions. AI assistants and agents now drive real-time actions across Turkey 5.
Marketing Measurement Isn’t a Science — But It Can Be
Marketing loves data but fears uncertainty. To earn its credibility, measurement must grow up—testing, validating, and embracing the science behind every spend.
