Marketers, Are You Ready for the Search-First Consumer?
Marketers: adapt to the search-first consumer—AI summaries and onsite search now drive conversions. Use first-party search data to win and retain customers.
Winning the Holiday Shopping Season in Europe with Google, YouTube, and...
Win Europe’s holiday shoppers with Google, YouTube and AI. Drive discovery, build trust, and boost conversions across diverse markets.
How Retailers Are Using AI in Marketing to Drive Store Visits...
Explore how AI-powered ads are turning digital shoppers into in-store buyers, boosting foot traffic, leads, and ROI for retailers in 2025.
Winning the Holiday Shopping Season in the US with Google, YouTube,...
Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.
The 4Ps of Martech Unlocking Marketing’s Tech Revolution
Explore the 4Ps of marketing technology—Platform, Process, People, Performance—and how they drive smarter, faster, and personalized campaigns in 2025.
Is Securing Utility Communications Possible Beyond Consumer Apps?
Utility leaders shift from consumer messaging apps to secure, compliant platforms to protect sensitive communications and critical infrastructure.
Is Longer Better? The Truth About Extended Retail Sales
Are extended sales events boosting profits or inflating numbers? Discover why data and tech investments are key to decoding retail sales success.
Why Enrollment Systems Fail Without an Operational Blueprint
Colleges struggle with enrollment due to siloed systems and lack of integration. Success needs a clear operational plan that unifies teams, data, and processes.
Is MarTech’s Future Big Platforms or Niche AI Tools?
Generative AI is reshaping MarTech, driving consolidation around major platforms and a surge of specialized tools. Success lies in mastering both.
Is Agentic AI Turning Ads into On-Demand Services?
Agentic AI could shift ads from unwanted interruptions to valuable, on-demand services—reshaping how brands connect with consumers.
