Is the Store the Next Big Media Channel?
In-store media is redefining retail. With screens, sensors, and data, physical stores are turning into performance channels that rival digital for ROI.
Can Cloud Curation Save the Open Internet?
As walled gardens tighten control, ad tech’s future may hinge on cloud-powered curation—real-time, data-driven packaging that helps the open web compete.
Digital Omnibus: The EU’s Bold Move to Rewrite the AdTech Rulebook
Europe’s new Digital Omnibus could end cookie fatigue, reshape AI data rights, and centralize enforcement—marking a seismic shift for the adtech industry.
Is Advertising Finally Trading Hype for Clarity?
At Advertising Week, AI met accountability and marketers made a case for simplicity. The industry may just be growing up—and getting smarter.
Adtech’s New Secret Weapon: The IP Signal
With cookies fading and fraud rising, adtech is rebuilding trust on a new foundation — verified IP intelligence that defends every impression.
The Future of Targeting Isn’t Audience or Contextual. It’s Quality.
Audience vs. contextual? The real win is in the blend. Quality audience data and contextual signals together define the next era of smart, ethical targeting.
The Canaries of Marketing’s AI Revolution
Performance marketers are signaling the next big shift — in-housing, AI automation, and accountability are redefining how modern marketing gets done.
Is Agentic AI Turning Ads into On-Demand Services?
Agentic AI could shift ads from unwanted interruptions to valuable, on-demand services—reshaping how brands connect with consumers.
AI Is Fueling a Surge of Low Quality Recipe Sites
AI-generated recipes are flooding the web, raising concerns about authenticity, ad placement risks, and brand safety in the booming digital food space.
Streaming Ads Enter a New Era of Precision
From fixed inventory to addressable TV, streaming now offers advertisers precision, flexibility, and access to tentpole events at a fraction of the cost.
