Holiday Shoppers Want Discovery, Not Just Discounts
Holiday shopping is now a months-long marathon of discovery. Brands that show up early, fuel exploration, and stay consistent—not just cheaper—win the 2025 season.
Big Spikes, Small Truths: The Myth of Promo-Day Performance
Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.
Black Friday Speed Demands AI, Not Dashboards
With $10.8B spent online last Black Friday, retailers can’t keep up with human-paced decisions. AI assistants and agents now drive real-time actions across Turkey 5.
How AI Became Amazon’s Secret Black Friday Engine
From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.
GenAI Search Is Rewriting the Shopper’s Playbook
Generative AI is collapsing the shopper journey into one smart conversation. Here’s how brands can stay visible when discovery goes conversational.
How Brands Turned Halloween Into a Global Spectacle
From Fanta’s horror icons to Dunkin’s spider donuts, the best Halloween campaigns of 2025 proved October is the year’s boldest marketing playground.
Festive Feasts & Neon Gifts: Europe’s 2025 Holiday Hit Parade
Explore the top 2025 holiday shopping campaigns in Europe—Sainsbury’s, McDonald’s, John Lewis, Coca-Cola, and LEGO showcase creative festive brilliance.
Inside 2025’s Holiday Marketing Playbook: What We Know So Far
From Macy’s to Urban Outfitters, see how brands blend emotion, humor, and speed to drive holiday sales in a leaner 2025 market.
Winning the Holiday Shopping Season in Europe with Google, YouTube, and...
Win Europe’s holiday shoppers with Google, YouTube and AI. Drive discovery, build trust, and boost conversions across diverse markets.
Winning the Holiday Shopping Season in the US with Google, YouTube,...
Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.
