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CATEGORY

Campaign Orchestration

Personalization and Privacy

Merchandisers Are Drowning in Data and Still Flying Blind

Zohar Gilad -
AI helps merchandisers surface hidden winners, cut opportunity cost, and act on catalog signals before the window closes.
Campaign Orchestration

Dashboards Created Visibility, but They Didn’t Solve Commerce Execution

Guru Hariharan -
Brands are collecting more ecommerce data than ever — and acting on less of it. The gap between insight and execution is where market share is quietly being lost.
Campaign Orchestration

Tech Doesn’t “Get” the Super Bowl — and the Data Shows Why

Nataly Kelly -
Super Bowl LX analysis shows tech ads underperformed others by 47%, highlighting why emotion, clarity and storytelling matter more than features.
Campaign Orchestration

Super Bowl 2026: When the Commercials Became Bigger Than the Game

Khushbu Raval -
The Super Bowl was once a football game interrupted by commercials. In 2026, it has become a marketing ecosystem interrupted by football.
Campaign Orchestration

Holiday Shoppers Want Discovery, Not Just Discounts

Bryan Hernandez -
Holiday shopping is now a months-long marathon of discovery. Brands that show up early, fuel exploration, and stay consistent—not just cheaper—win the 2025 season.
Campaign Orchestration

Big Spikes, Small Truths: The Myth of Promo-Day Performance

Maor Sadra -
Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.
Campaign Orchestration

Black Friday Speed Demands AI, Not Dashboards

Guru Hariharan -
With $10.8B spent online last Black Friday, retailers can’t keep up with human-paced decisions. AI assistants and agents now drive real-time actions across Turkey 5.
Campaign Orchestration

How AI Became Amazon’s Secret Black Friday Engine

Khushbu Raval -
From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.
Campaign Orchestration

GenAI Search Is Rewriting the Shopper’s Playbook

Guru Hariharan -
Generative AI is collapsing the shopper journey into one smart conversation. Here’s how brands can stay visible when discovery goes conversational.
Campaign Orchestration

How Brands Turned Halloween Into a Global Spectacle

Khushbu Raval -
From Fanta’s horror icons to Dunkin’s spider donuts, the best Halloween campaigns of 2025 proved October is the year’s boldest marketing playground.
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