How to Decode Customer Data Platform Pricing
Confused by CDP pricing models? This article explores how a CDP's origin story and your business needs impact cost. Learn how to develop use...
How CDP Delivers the Coveted “Single View” to Marketers
Customer data platforms give marketers control over data collection, segmentation, and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Customer data platforms...
Personalized Experiences Key to Success in Fragmented Landscape
Learn how to create a winning loyalty program in today's competitive market. Unify customer data, personalize experiences, and leverage technology responsibly to drive engagement...
CDP vs. MDM: Optimal Data Solutions for CX and ROI
Explore the role of CDPs in establishing a unified database, aggregating customer interactions, and streamlining data for improved customer experience and increased return on...
Top 8 CDP Innovations in 2023 That Grabbed Attention
Customer Data Platform (CDP) market is forecasted to reach USD 19.7 Billion by 2027, encouraging technology partners to innovate their CDP tools. We’ve gathered...
Top Customer Data Platforms in the U.S.
A definitive look at leading U.S. customer data platforms shaping personalization, privacy, and growth in a data-driven economy.
