Inside Levi’s First Campaign from New Creative Agency
Levi's ditches tired trends and launches "The Floor Is Yours" campaign, celebrating action and progress. The campaign uses dance as a metaphor for moving forward and asks consumers to join the movement through social media.
CRM vs. CDP – Understanding the Key Differences
There are key differences between CRMs and CDPs. CRMs focus on sales and service interactions, while CDPs excel at unifying customer data from various...
Don’t Worry, Links Are Here to Stay
Fear not, SEO professionals! While Google's algorithm evolves, high-quality backlinks remain crucial for building trust and boosting your search ranking. Learn why links are...
How to Decode Customer Data Platform Pricing
Confused by CDP pricing models? This article explores how a CDP's origin story and your business needs impact cost. Learn how to develop use...
Brand Profile: Buffer – From Startup Rollercoaster to Social Media Leader
Explore the highs and lows of Buffer's journey from a $5 profit to a leading social media management platform. Learn their strategies for growth...
How CDP Delivers the Coveted “Single View” to Marketers
Customer data platforms give marketers control over data collection, segmentation, and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Customer data platforms...
Understanding Composable Tech Stack
Google Cloud Next '23 spotlights composable tech stacks - the future of agile business applications built from modular components for faster development and innovation.
Google...
AI and Automation to Transform the Telecoms Industry and Impact Society
AI and automation reshape the telecommunications industry, enhancing customer service, operational efficiency, and sustainability. Explore these technologies' impact on society and telecom companies' future.
The...
How Martech Businesses Can Win Over Buyers with Impactful Messaging
Explore the future of MarTech with Alex Abbott, the Bearded Sales Guy. Gain insights on navigating industry disruption, fostering trust, and driving sustainable growth...
Brand Profile: CleverTap – The Platform For Any Mobile App
CleverTap uses AI to personalize experiences across channels, helping businesses like Domino's and Sony boost engagement and revenue. Learn how they rose from a...
