Integrating CDPs with Your Marketing Stack: Challenges and Best Practices
With seamless integration, unlock the full potential of your Customer Data Platform (CDP)! Explore best practices, overcome challenges, and learn how to leverage your...
The Evolution of Customer Data Platforms (CDPs): From Niche to Necessity
Dive into the fascinating journey of Customer Data Platforms (CDPs) - from niche solutions to marketing necessities. Explore how CDPs empower businesses to deliver...
From Conversions to Key Events: How GA4 Empowers Deeper User Insights
Forget website traffic! GA4's key events unlock real business value for SEOs and marketers. Learn how to measure user engagement & demonstrate the impact...
Debunking 5 Myths About Today’s BNPL Shoppers
New research reveals surprising truths about BNPL users. They're not who you think! Learn how this payment method empowers responsible shoppers & boosts retailer...
Are You Getting the Most Out of Your Customer Data?
Struggling to turn customer data into profits? Let's explore a 7-stage Customer Data Platform (CDP) maturity model to assess your data utilization and unlock...
StreetEasy Illustrates House-Hunting Odyssey as Renaissance Art
StreetEasy's new campaign uses Renaissance frescoes to depict the epic journey of buying a home in New York City. This eye-catching campaign leverages "if you know, you know" NYC references to resonate with residents and showcase StreetEasy's resources for home buyers.
How Customer Data Management Empowers Your Business
Leverage customer data to personalize experiences and boost sales! This article explores customer data management (CDM) best practices, covering data collection, security, compliance, and...
AI Will Breathe New Life Into Market Research
AI innovation can revolutionize decision-making processes and enhance ROI, enabling brands to strategically leverage new AI tools in market research.
AI is revolutionizing the field...
Inside Levi’s First Campaign from New Creative Agency
Levi's ditches tired trends and launches "The Floor Is Yours" campaign, celebrating action and progress. The campaign uses dance as a metaphor for moving forward and asks consumers to join the movement through social media.
CRM vs. CDP – Understanding the Key Differences
There are key differences between CRMs and CDPs. CRMs focus on sales and service interactions, while CDPs excel at unifying customer data from various...
