The Great Retail Tech Land Grab
How brick-and-mortar stores use acquisitions to stay ahead in the digital age.
In the not-so-distant future, the retail landscape has undergone a significant shift. Amazon's...
Optimizing Taxi App Success Through Programmatic Advertising
Leading transportation platforms such as Uber, Lyft, and Beat leverage geotargeting, geofencing, and other cutting-edge technologies strategically to boost revenue and enhance brand visibility.
Would...
Top 8 CDP Innovations in 2023 That Grabbed Attention
Customer Data Platform (CDP) market is forecasted to reach USD 19.7 Billion by 2027, encouraging technology partners to innovate their CDP tools. We’ve gathered...
Will AI-Powered Marketing Efforts Fuel the B2B Revenue Stream?
“Artificial Intelligence has been a great enabler for sales and marketing teams. We’re in an age where immense amounts of data is at our...
Why Advertisers Can’t Reach Audiences Through Major Media Channels
Today, with various adtech intermediaries involved within the programmatic supply chain, its efficiencies have been gravely reduced. Does an alternative solution exist?
Google’s complete annihilation...
5 Innovative Holiday Marketing Campaigns of 2023
Around 30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome, they extract valuable insights from customer data to shape their marketing objectives.
Taming Martech in 2023: Insights from Brinker and Riemersma
In the new Martech for 2024 report, Scott Brinker, Editor of the chiefmartec blog and Frans Riemersma, Founder of MartechTribe, explore various themes, such...
Does the EU AI Act Pose a Threat to the Tech...
The EU AI Act is poised to impact the utilization of specific AI tools by enterprise businesses, particularly those employed in decision-making processes.
62% of...
Top 15 Customer Data Platforms in the US
The strategic utilization of customer data has become the linchpin for success. As brands navigate the complexities of the data-driven era, Customer Data Platforms (CDPs) emerge as indispensable tools, functioning as the nexus where data becomes a dynamic force for business success.
Mastering LTV: Data Analytics and Attribution
Sue Azari, an E-commerce industry consultant at AppsFlyer, discusses various strategic touchpoints to elevate user experience within the mobile commerce sector.
Planning early for peak...
