CES 2024: The Future Is Here, and It’s Looking Bright
Forget flying cars (for now). These are the innovative products, prototypes, and ideas that truly grabbed our attention at CES 2024, showcasing the future...
All You Need To Know: Google Duplex
We’re far from creating AI that can pass the Turing test. In fact, automated phone systems are still struggling to recognize simple words and...
CDP vs. MDM: Optimal Data Solutions for CX and ROI
Explore the role of CDPs in establishing a unified database, aggregating customer interactions, and streamlining data for improved customer experience and increased return on...
The Great Retail Tech Land Grab
How brick-and-mortar stores use acquisitions to stay ahead in the digital age.
In the not-so-distant future, the retail landscape has undergone a significant shift. Amazon's...
Optimizing Taxi App Success Through Programmatic Advertising
Leading transportation platforms such as Uber, Lyft, and Beat leverage geotargeting, geofencing, and other cutting-edge technologies strategically to boost revenue and enhance brand visibility.
Would...
Top 8 CDP Innovations in 2023 That Grabbed Attention
Customer Data Platform (CDP) market is forecasted to reach USD 19.7 Billion by 2027, encouraging technology partners to innovate their CDP tools. We’ve gathered...
Will AI-Powered Marketing Efforts Fuel the B2B Revenue Stream?
“Artificial Intelligence has been a great enabler for sales and marketing teams. We’re in an age where immense amounts of data is at our...
Why Advertisers Can’t Reach Audiences Through Major Media Channels
Today, with various adtech intermediaries involved within the programmatic supply chain, its efficiencies have been gravely reduced. Does an alternative solution exist?
Google’s complete annihilation...
5 Innovative Holiday Marketing Campaigns of 2023
Around 30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome, they extract valuable insights from customer data to shape their marketing objectives.
Taming Martech in 2023: Insights from Brinker and Riemersma
In the new Martech for 2024 report, Scott Brinker, Editor of the chiefmartec blog and Frans Riemersma, Founder of MartechTribe, explore various themes, such...
