Does the EU AI Act Pose a Threat to the Tech...
The EU AI Act is poised to impact the utilization of specific AI tools by enterprise businesses, particularly those employed in decision-making processes.
62% of...
Top 15 Customer Data Platforms in the US
The strategic utilization of customer data has become the linchpin for success. As brands navigate the complexities of the data-driven era, Customer Data Platforms (CDPs) emerge as indispensable tools, functioning as the nexus where data becomes a dynamic force for business success.
Mastering LTV: Data Analytics and Attribution
Sue Azari, an E-commerce industry consultant at AppsFlyer, discusses various strategic touchpoints to elevate user experience within the mobile commerce sector.
Planning early for peak...
Life Sciences Marketing: Navigating a Patient-Centric Future
Know the key considerations to efficiently explore the multidimensional world of technology and enhance HCP messaging strategy.
As the digital world continues to evolve, technology...
MartechView Lists Top AdTech Tools
A list of top adtech tools that help brands create effective ad campaigns with a high ROAS.
Brands Must Build Long-Term Relationships with Influencers
Traackr, the performance-driven influencer marketing platform, released its annual Influencer Marketing Impact Report, which surveyed 1,000 US consumers to reveal the impact of influencers,...
Demystifying CDP: Finding Value Amid the Hype
CDPs revolutionize marketing by unifying customer data, enabling real-time insights, and empowering tailored customer journeys. David Raab, Founder of CDP Institute, clears the air...
How Well Do You Understand Digital Analytics?
Legacy digital marketing analytics products often stop at the initial conversion event but fail to account for customer behavior over the subsequent months and...
How Can You Use CI In The Competitive Landscape?
CI requires constant monitoring and analysis, but the competitive insights and advantages it provides can give a company an edge over its competitors.
Companies that...
The Silver Lining of Dark Posts
Dark posts, aka unpublished posts, are inexpensive social media messages that allow marketers to programmatically target demographics without littering their brand’s newsfeed.
Are consumers aware...
