Demystifying CDP: Finding Value Amid the Hype
CDPs revolutionize marketing by unifying customer data, enabling real-time insights, and empowering tailored customer journeys. David Raab, Founder of CDP Institute, clears the air...
How Well Do You Understand Digital Analytics?
Legacy digital marketing analytics products often stop at the initial conversion event but fail to account for customer behavior over the subsequent months and...
8 Ways to Use Competitive Intelligence to Win
From social media to SWOTs, discover 8 powerful ways Fortune 1000 companies use competitive intelligence to boost leads, speed, and market dominance.
The Silver Lining of Dark Posts
Dark posts, aka unpublished posts, are inexpensive social media messages that allow marketers to programmatically target demographics without littering their brand’s newsfeed.
Are consumers aware...
Unlocking the Mechanics of Social Media’s Engaging Algorithms
Machine learning algorithms serve as the foundation for social media platforms, playing a pivotal role in both retaining user engagement and delivering tailored content...
