Mastering LTV: Data Analytics and Attribution
Sue Azari, an E-commerce industry consultant at AppsFlyer, discusses various strategic touchpoints to elevate user experience within the mobile commerce sector.
Planning early for peak...
Enhancing HCP Engagement Through Digital Innovation
Know the key considerations to efficiently explore the multidimensional world of technology and enhance HCP messaging strategy.
MartechView Lists Top AdTech Tools
A list of top adtech tools that help brands create effective ad campaigns with a high ROAS.
Brands Must Build Long-Term Relationships with Influencers
Traackr, the performance-driven influencer marketing platform, released its annual Influencer Marketing Impact Report, which surveyed 1,000 US consumers to reveal the impact of influencers,...
Demystifying CDP: Finding Value Amid the Hype
CDPs revolutionize marketing by unifying customer data, enabling real-time insights, and empowering tailored customer journeys. David Raab, Founder of CDP Institute, clears the air...
How Well Do You Understand Digital Analytics?
Legacy digital marketing analytics products often stop at the initial conversion event but fail to account for customer behavior over the subsequent months and...
8 Ways to Use Competitive Intelligence to Win
From social media to SWOTs, discover 8 powerful ways Fortune 1000 companies use competitive intelligence to boost leads, speed, and market dominance.
The Silver Lining of Dark Posts
Dark posts, aka unpublished posts, are inexpensive social media messages that allow marketers to programmatically target demographics without littering their brand’s newsfeed.
Are consumers aware...
Unlocking the Mechanics of Social Media’s Engaging Algorithms
Machine learning algorithms serve as the foundation for social media platforms, playing a pivotal role in both retaining user engagement and delivering tailored content...
