Can AI Turn MarTech Into a Mind Reader?
SAS’s Jonathan Moran explores how AI transforms MarTech—from hyper-personalized search and immersive UX to data-rich retail media networks.
Why Marketers Need a Data Diet in the Age of AI...
Drowning in too much data and too little insight? Discover why marketers must streamline their data strategy, focus on quality over quantity, and embrace a “Data Diet” to drive meaningful results in a post-cookie world.
What Do AI-Driven News Feeds Mean for PR?
AI reshapes news delivery. Learn how PR pros can optimize content for algorithms, not just editors, to ensure visibility in a personalized media landscape.
Is Gmail’s AI Search a Game-Changer or a Privacy Nightmare?
Explore Gmail's new AI search features & how they work, including Gemini AI and data practices. Uncover potential privacy risks & user recommendations.
The Shocking Truth About Your Sales Connections (and Why It’s Killing...
Most salespeople are connected to only 6 people in target accounts, despite buying teams averaging 12+. Learn why this is a critical problem hindering deal speed and how to build wider, more influential networks.
TikTok Ban Fear: Time to Own Your Audience, Not Rent
The TikTok ban scare highlights the risk of relying on social media. Build direct connections via email & own your customer relationships.
How Major Retail and Tech M&A Deals Are Reshaping Commerce
Discover how major retail and tech M&A deals transform commerce, drive innovation, and reshape the future of shopping and consumer experiences.
Is the Future of Marketing Shaped by Ethical Algorithms?
Jonathan Moran (SAS) on the ethics of AI in marketing. Learn why trust is essential and how to avoid the pitfalls of biased or irresponsible AI.
Explained: R Programming Language
Explore how the R programming language empowers marketers with data analysis, predictive modeling, visualization, and improved campaign performance.
AI’s Human Paradox: Emotion Trumps Algorithm
AI advances, but human emotion drives trust. Learn how to connect with audiences by focusing on authenticity and emotional intelligence, not just algorithms.
