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Marketing Trends Shaping a Smarter Future

Marketing Trends Shaping a Smarter Future

Discover how AI, responsible marketing, composable data, and co-creation redefine the marketing landscape for stronger growth and customer loyalty.
Why Sales Teams Can’t Afford to Skip AI Training

Why Sales Teams Can’t Afford to Skip AI Training

AI is reshaping sales—from boosting productivity to personalizing customer experiences—yet many teams lack the training to keep up. Discover why AI training is key to future-proofing your sales strategy and unlocking higher ROI.
Can AI Turn MarTech Into a Mind Reader

Can AI Turn MarTech Into a Mind Reader?

SAS’s Jonathan Moran explores how AI transforms MarTech—from hyper-personalized search and immersive UX to data-rich retail media networks.
Why Marketers Need a Data Diet in the Age of AI Overload

Why Marketers Need a Data Diet in the Age of AI...

Drowning in too much data and too little insight? Discover why marketers must streamline their data strategy, focus on quality over quantity, and embrace a “Data Diet” to drive meaningful results in a post-cookie world.
What Do AI-Driven News Feeds Mean for PR?

What Do AI-Driven News Feeds Mean for PR?

AI reshapes news delivery. Learn how PR pros can optimize content for algorithms, not just editors, to ensure visibility in a personalized media landscape.
Is Gmail’s AI Search a Game-Changer or a Privacy Nightmare?

Is Gmail’s AI Search a Game-Changer or a Privacy Nightmare?

Explore Gmail's new AI search features & how they work, including Gemini AI and data practices. Uncover potential privacy risks & user recommendations.
The Shocking Truth About Your Sales Connections (and Why It's Killing Deals)

The Shocking Truth About Your Sales Connections (and Why It’s Killing...

Most salespeople are connected to only 6 people in target accounts, despite buying teams averaging 12+. Learn why this is a critical problem hindering deal speed and how to build wider, more influential networks.
TikTok Ban Fear: Time to Own Your Audience, Not Rent

TikTok Ban Fear: Time to Own Your Audience, Not Rent

The TikTok ban scare highlights the risk of relying on social media. Build direct connections via email & own your customer relationships.
How Major Retail and Tech M&A Deals Are Reshaping Commerce

How Major Retail and Tech M&A Deals Are Reshaping Commerce

Discover how major retail and tech M&A deals transform commerce, drive innovation, and reshape the future of shopping and consumer experiences.
Is the Future of Marketing Shaped by Ethical Algorithms?

Is the Future of Marketing Shaped by Ethical Algorithms?

Jonathan Moran (SAS) on the ethics of AI in marketing. Learn why trust is essential and how to avoid the pitfalls of biased or irresponsible AI.

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