AI Cold Emails: Hit or Miss?
Is AI-powered cold email the future of sales or a spammy nightmare? Learn from a real-world example and discover how to balance automation with human connection.
Google Rethinks Cookie Apocalypse: A New Approach to Online Advertising
Google scraps plans to kill cookies! Discover the new approach to online advertising that prioritizes privacy and explores what this means for advertisers.
New Bulk Email Sender Rules: How to Stay Out of the...
Google and Yahoo's new email authentication and unsubscribe rules impact bulk senders. Learn how to comply and avoid spam filters.
Decoding B2C Marketing: Reach Today’s Savvy Consumers
Master the art of B2C marketing! Understand key differences between B2B and B2C, discover best practices and emerging trends to win over customers.
The Email Marketing Renaissance: Beyond the Blast, Building Relationships
Learn how email marketing has evolved from mass blasts to personalized journeys. Discover the 6 stages to use email effectively and build customer relationships.
The Digital Banking Illusion: How to Avoid Marketing Disappointment
Digital banking often fails to deliver on its promises, leaving consumers frustrated. Let's explore the gap between expectation and reality in digital banking, offering insights for B2B marketers to avoid similar pitfalls and build lasting customer loyalty.
Martech Saturation: From Feast to Famine for Vendors
Martech market is saturated, leading to fewer net new deals. Vendors must focus on customer retention, innovation, partnerships, and customization to thrive in this "condiment phase" of the industry.
Forget the ESP! 4 Email Marketing Initiatives That Drive Real Growth
Struggling to get results from your email marketing? The problem might not be your ESP. Learn 4 core initiatives (segmentation, personalization, automation and design) to boost engagement and sales.
Composable CDPs: The Marketer’s Secret Weapon for Data-driven Success
Ditch data silos & fragmented landscapes! Composable CDPs empower marketers with self-serve data and AI tools, boosting campaign velocity and customer insights.
Cloud Data Warehouses: Rethinking the Martech Stack for the Future
Cloud data warehouses (CDWs) are disrupting the martech stack. Gartner VP Ben Bloom explains how marketers can leverage CDWs to unbundle apps and data for a more efficient, data-centric approach.
