Adobe Buys Semrush to Dominate GEO and Brand Visibility
Adobe will acquire Semrush for $1.9B, uniting SEO + GEO to help brands stay visible across search, LLMs, and the web as AI reshapes how consumers discover content.
Salesforce Seals Informatica Deal to Power Agentic AI
Salesforce acquires Informatica, unifying data, governance, and metadata to fuel safer, smarter, enterprise-scale AI agents across the Agentforce 360 platform.
WARC Warns: 2026 Marketing Faces a New Era of Uncertainty
WARC’s 2026 outlook shows marketers navigating tariffs, shaky consumers, “crapification,” creator risks, and the rise of GEO as AI reshapes the fundamentals.
Snapchat Brings “Zootopia 2” to Life With AR Magic
Snapchat launches an AR-led “Zootopia 2” campaign with OOH takeovers, Sponsored Snaps, and character lenses—extending Disney’s world far beyond the screen.
Pizza Hut Pushes Holiday Value With Triple Treat Box
Pizza Hut’s holiday campaign centers on value and nostalgia, promoting its $20 Triple Treat Box, festive activations, and giveaways as the chain seeks to regain momentum.
Instacart Revives Stop-Motion Magic for the Holidays
Instacart taps Rankin/Bass-style stop-motion to celebrate “Magic Makers,” spotlight convenience, and launch quirky holiday promos with 25+ CPG partners.
Guidoio Raises €3.5M to Reinvent Italy’s Driving Schools
Milan-based Guidoio secures €3.5M to scale its fully digital driving school, offering AI-powered study paths, smart lesson booking, and a modern licensing experience.
Omnisend, Triple Whale Unite to Clarify E-commerce Chaos
Omnisend and Triple Whale integrate email, SMS, and ad data into one view, giving ecommerce teams faster insights, clearer ROI, and smarter, AI-powered decisions.
The $3 Trillion CX Crisis No Brand Can Ignore
Qualtrics finds that poor experiences put nearly $3 trillion in global sales at risk. With 47% of bad moments resulting in cut spending, brands must treat CX as a financial strategy, not just fluff.
Progress Unveils the First Truly Generative CMS
Progress debuts Sitefinity’s agentic RAG CMS, transforming static sites into real-time, hyper-personalized, AI-verified digital experiences powered by trusted content.
