impact.com’s 2025 Surge Signals a Shift in Marketing Power
impact.com posts record growth in 2025 as brands move from ads to partnerships, fueled by creators, AI innovation, and global expansion.
FLock.io Launches FOMO to Rewire AI Economics
FLock.io introduces FOMO, a decentralised AI launchpad that rewards model creators with crypto and aims to undercut Big Tech pricing.
Madhive Appoints New Revenue and Operations Chiefs
Madhive names Nicki Harkrider-Probey as CRO and Mindy Buckalew as SVP of Operations to scale outcome-based local advertising.
Eagle Eye Pushes Personalization From Promise to Scale
Eagle Eye launches an AI-powered promotions platform that enables retailers to deliver real-time, one-to-one offers at enterprise scale.
E-commerce Growth Returned—but Only for a Few Brands
Omnisend data shows U.S. ecommerce orders surged in 2025, but over half of that growth came from just 5% of brands.
Why Better Data, Not Better AI, Drives Results
A partnership between TransUnion and Actable shows AI performance improves by 10% when predictive models are built on stronger, richer data foundations.
Limelight Unveils Tool to Triple Programmatic Ad Revenue
Limelight launches ARC, an automation toolkit that dynamically optimizes programmatic inventory, driving revenue gains of up to 300% for early users.
Keepit Reorganizes Channel Team to Put Partners First
Keepit consolidates its global channel leadership to accelerate partner-led growth, reinforcing its ambition to become the world’s most partner-friendly SaaS provider.
Amplitude Buys InfiniGrow to Expand Revenue Analytics
Amplitude acquires InfiniGrow to bring AI-powered revenue analytics to marketers, turning dashboards into actionable insights that drive measurable growth.
WPP Launches AI Agent Hub to Scale Marketing Expertise
WPP unveils Agent Hub on WPP Open, deploying AI agents trained on decades of proprietary data to support clients and 100,000 employees worldwide.
