Uber Eats Turns Super Bowl Ad Into Interactive App Play
Uber Eats extends its Super Bowl campaign with an in-app experience that lets viewers remix its commercial, aiming to boost engagement beyond costly TV airtime.
Nearly 1 in 4 U.S. Consumers Cut Gift Spending
A new Omnisend survey finds 23% of U.S. consumers have reduced holiday gifting, yet online spending is rising due to inflation and higher shipping costs.
American Eagle Launches Creator Loyalty Program
American Eagle debuts AE Creator Community, a rewards-driven program aimed at microinfluencers as retailers compete to win Gen Z and Gen Alpha on social media.
Amazon Opens Alexa+ to All, Adds $19.99 Monthly Fee
Amazon rolls out its AI-powered Alexa+ assistant to U.S. users, introducing a $19.99 subscription while keeping the service free for Prime members.
Samsung Ads Expands Amazon DSP Deal Across Europe
Samsung Ads opens programmatic access to Samsung TV Plus inventory in Europe through Amazon DSP, giving advertisers broader reach on one of the world’s largest CTV platforms.
Soundtrack Technologies Buys Tunify and Ambie
Music-tech firm Soundtrack Technologies acquires Tunify and Ambie, expanding its global reach and consolidating the fragmented business-music market in Europe.
Anthropic Targets OpenAI in Rare Super Bowl Ad Fight
Anthropic airs Super Bowl ad criticizing OpenAI’s plan to add ChatGPT ads, escalating rivalry between AI giants as both battle for users and investor
Inside Super Bowl LX: How Top Brands Played to Win
From gaming integrations to post-game activations, marketers at Super Bowl LX reveal how cultural insight and strategy now matter more than the 30-second spot.
Gen Digital, Equifax Deepen Consumer Data Alliance
Gen Digital and Equifax expand their partnership to combine financial data and digital tools, delivering personalized identity protection and financial wellness services.
CognyX AI Launches No-Code Support Agent Platform
CognyX AI introduces Chatbix.AI, a no-code platform that helps businesses deploy AI agents for customer support using their own knowledge sources.
