Zoomd Partners with E2 to Power Sportsbook Growth
Zoomd teams up with E2-Quadrat to deliver AI-driven user acquisition and performance marketing solutions for global sportsbook and betting brands.
WPP Unveils Open Pro: AI Marketing for Every Brand
WPP launches Open Pro, a powerful AI platform that lets brands of all sizes plan, create, and publish campaigns independently with enterprise-grade precision.
DPG Media Expands Brand Lift Measurement with AI
DPG Media and Brand Metrics integrate brand lift tech into Ad Manager, giving advertisers in Belgium and the Netherlands easy, data-driven impact insights.
Brand Metrics Deepens Partnership with Quizlet
Brand Metrics extends its partnership with Quizlet, enabling advertisers to measure brand awareness, perception, and purchase intent among Gen Z learners.
Auxia Unveils AI-Native UX for Smarter Marketing
Auxia launches a unified, AI-native interface combining decisioning, insights, and content generation to simplify workflows and empower marketers with agentic AI.
TriCoast Launches Dark Matter Film Festival
TriCoast Media unveils the Dark Matter Film Festival, extending its programming-first adtech model to bridge content, creators, and programmatic CTV innovation.
Sprinklr Appoints Karthik Suri as Chief Product Officer
Sprinklr names Karthik Suri as Chief Product and Corporate Strategy Officer to lead product vision and growth amid its unified customer experience transformation.
Particular Audience Debuts Automated Ad Set Builder
Particular Audience unveils the first Automated Ad Set Builder for Retail Media, enabling one-click AI-powered campaign creation across all ad types and formats.
Omnisend: Black Friday Spending to Hit $80B
Omnisend finds U.S. shoppers plan to spend $80B this BFCM, using sales as smart savings amid inflation—discounts and free shipping still rule.
Amplitude Brings Behavioral Data to AI Tools
Amplitude launches its MCP server and AI Agents beta, giving AI tools like Claude real-time access to behavioral insights for faster, smarter product decisions.
