Amplified Debuts Creative Testing AI for Faster, Smarter Ad Insights
Amplified unveils a self-service Creative Testing AI, offering predictive attention insights and creative recommendations in under 24 hours.
Yahoo: 54% of Advertisers Boost Back‑to‑School Budgets
Yahoo’s 2025 Back‑to‑School report shows brands upping ad spend as cautious shoppers demand value‑driven, discount‑focused messaging.
DoubleVerify Expands Brand Suitability Tools on Meta
DoubleVerify adds 30 new content‑level brand suitability categories for Facebook and Instagram, enhancing transparency and ad performance for advertisers.
Knit Raises $16.1M to Transform Enterprise Research
Knit secures $16.1M Series A to scale its human + AI platform, delivering fast, researcher-driven insights for brands like Amazon, NASCAR, and Mars Wrigley.
Fast Food Becomes a Treat, Not Just a Cheap Bite
A new Zappi survey shows nearly 1 in 4 Americans now see fast food as a “treat,” with McDonald’s leading QSR visits and value driving the new chicken sandwich wars.
Ipsos and Qualtrics Launch Self-Guided CX Tool on XM
Ipsos debuts its Forces of CX solution on Qualtrics XM Marketplace, offering self-guided tools to benchmark, analyze, and elevate customer experience strategies.
Hightouch Secures Funding to Advance AI Marketing Agents
Snowflake Ventures and Capital One Ventures invest in Hightouch to fuel AI Decisioning agents, transforming marketing with real-time, data-driven personalization.
New Retail Tech Aims to Link Ads to Store Shelves
Inmar Intelligence and Upshop partner to connect marketing campaigns with real-time inventory, promising to boost ROI and eliminate out-of-stocks for retailers.
In-Car Ads Show Surprising Brand Impact
A new study by Brand Metrics and LeadStory reveals that in-car advertising significantly boosts brand perception, setting a new standard for media measurement.
Digital Remedy Unveils AI for Faster Ad Insights
Digital Remedy launches RemyAI, an AI-powered media assistant, to deliver instant campaign analysis, smarter visuals, and real-time answers for brands and agencies.
