Black Friday Is Bigger—But Somehow Less Exciting
Black Friday 2025 delivered record sales but little frenzy. AI surged, perks mattered, and consumers paid the price as the once-iconic event stretched into a slow-burn season.
Why Holiday Candy Rules Our Hearts—and Carts
Why holiday candy triggers nostalgia, fuels scarcity hype, and keeps shoppers reaching for seasonal shapes and flavors. Inside the data behind 2025’s sweetest picks.
McDonald’s Opens a Portal to the Upside Down
McDonald’s Brazil teams with Netflix’s Stranger Things to launch an immersive, 80s-soaked campaign—complete with flickering signs, arcade kiosks, and an upside-down menu.
Black Week Becomes the New Holiday Boss
Black Week 2025 shattered records as U.S. ecommerce brands saw 36% more orders, rising AOVs, and a growing dependence on one high-stakes shopping week.
Tariffs, AI Upheaval Threaten Artificial Tree Supply
Tariffs and supply chain chaos led to the "most challenging year ever" for the $15B artificial Christmas tree industry, impacting costs and consumer demand.
Omnicom and Interpublic Unite, Setting Leadership for a New Era
Following its acquisition of Interpublic, Omnicom unveils its unified strategy and executive team, focusing on AI, identity, and connected commerce powered by the Omni platform.
Domino’s Tests Interactive TV Ads in Europe
Domino’s is the first in Europe to utilize Samsung Ads’ interactive GameBreaks unit, replacing standard commercials with remote-controlled trivia, resulting in a 31% uplift in brand consideration.
Black Friday Online Sales Hit $11.8 Billion on AI Surge
Online spending surged 9.1% on Black Friday, reaching a record $11.8B. The jump was fueled by an 805% increase in traffic using AI-powered shopping assistants.
90% of Consumers Want Short Video Beyond Social Media
A new Media.net study shows that short-form video is no longer confined to TikTok and Reels. 90% of U.S. consumers are ready to watch it on news and publisher sites.
When CMOs Meet CFOs, Data Decides the Match
Marketers say they lack the data to prove value as CFO scrutiny rises. New research shows only 21% are aligned—making unified systems the new power move.
