Report: CTV Nears Linear TV for Consumer Ad Attention
While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision.
Gen Z Prefers Social Media Over Google for Some Searches: Study
Google Search still reigns for finding local services, while TikTok leads the discovery of gift ideas, hair and makeup, and well-being.
Walmart Opens Off-site Customer Journey Insights to Suppliers
Digital Landscapes enables suppliers to track online shopper behavior before a purchase, which could boost marketing efforts.
How Reddit Can Boost Your Brand (and Why You Should Be...
According to Geoff Gates of Boathouse, the platform's opportunities for market research, community engagement, and amplified reach make it a worthy player.
Zingly Launches Bold AI-driven Future for Customer Experience
Zingly’s Collaborative Customer Experience (CCX) Platform puts the power of AI in customers' hands, ending today’s dreaded contact center experiences.
H-E-B Opens New E-Commerce Fulfillment Center with Swisslog Automation
H-E-B opens a new e-commerce fulfillment center in Texas, powered by Swisslog automation for faster curbside and home delivery.
Sprinklr and Reddit Expand Partnership to Connect Enterprises
Reddit’s Ads API launches with Sprinklr as first up-and-running partner, and a partnership spanning both Reddit’s Data API and Advertising API ecosystems.
Walmart Boosts InHome Delivery Reach by Nearly 30%
With its expansion into urban markets in California, Minnesota, and other states, the retailer’s service will reach an additional 10 million households.
Lowe’s Pilots Kitchen Visualization App in Stores
The retailer wants customers to use its Apple Vision Pro app to help design and select home products.
Ads Next to Controversial News Articles: Here’s What the Numbers Say
Marketers may be missing out by worrying too much about brand safety, per new research from Stagwell.
