Movate, ALE Partner to Drive GenAI Innovation
Movate teams up with Alcatel-Lucent Enterprise to build a secure, scalable GenAI platform and boost AI-led digital transformation across global operations.
Firstsource, Sanas Partner for AI-Driven CX Boost
Firstsource teams with Sanas to deploy real-time accent translation, enhancing global customer conversations and agent performance with AI-powered clarity.
Nectar360, OMG UK Expand Retail Media Partnership
Nectar360 deepens partnership with OMG UK to boost retail media innovation, insights, and campaign performance across Sainsbury’s and Argos networks.
TARA Media Adds Audio Ads via Triton Integration
TARA Media partners with Triton Digital to expand programmatic audio ads, boosting omnichannel reach with advanced targeting and streamlined media buying.
Publicis Boosts Influencer Power with Captiv8 Deal
Publicis acquires Captiv8 for $150M, expanding its influencer reach and tech edge to drive social commerce and creator-led campaigns globally.
OpenX Launches AI Suite to Boost Ad Performance
OpenX unveils Results by OpenX™, an AI-powered curation suite using machine learning to improve ad outcomes, boost efficiency, and enable cookieless targeting.
McCain Fries Go Green with Global Regenerative Push
McCain’s “Taste Good. Feel Good.” campaign uses AR gaming to teach regenerative farming, aiming to close the awareness gap while serving up sustainable fries.
Is Intercom’s AI CX Score the End of CSAT?
Intercom launches Fin Insights with CX Score, Topics Explorer, and Optimize Dashboard—AI tools that replace CSAT with real-time conversation intelligence.
Walmart Grows Ad Biz, Hits E-Com Profit in Q1
Walmart's ad revenue jumped 31% YoY as e-commerce hit Q1 profit. Vizio boosts CTV play amid tariff tensions and a push to rival Amazon in retail media.
Sprite Launches Bold New Flavor: Sprite + Tea
Inspired by a viral TikTok trend, Sprite + Tea blends soda with tea for a fresh twist. Two varieties are available in the U.S. and Canada through October.
