Roblox Expands Real-World Shopping in Games
Roblox and Shopify deepen in-game shopping with brands like Fenty Beauty and The Weeknd, blending digital play with real-world product purchases.
U.S. Consumer Sentiment Drops Again in May
Consumer sentiment hit its second-lowest level ever in May as inflation fears grow amid Trump’s trade tariffs and rising political division.
Grey Moves Under Ogilvy in WPP Restructure
WPP shifts Grey from AKQA to Ogilvy to boost collaboration and growth. Grey will operate autonomously while aligning closely with Ogilvy’s creative vision.
Contentsquare Launches AI Suite ‘Sense’ for UX Insights
Contentsquare unveils Sense, an AI suite that automates analytics, accelerates insights, and boosts UX across web and mobile. No clicks, just smart action.
MessageGears Becomes Validated Databricks Partner
MessageGears now offers native Databricks access, enabling real-time, cross-channel campaigns with no data syncing, copies, or latency.
Knorr Debuts DIY Fast Food Dupes with Martha Stewart
Knorr's "Unlimited Time Menu" lets fans recreate McRib, Double Down and more at home using Knorr products—backed by Martha Stewart and Gen Z's dupe trend.
CMOs Lean on AI to Do More With Less in 2025
Despite tight budgets, CMOs are using generative AI to boost efficiency and cut agency costs—signaling shifts across the marketing and ad services landscape.
Amazon Upfront Showcases Prime Video Ad Power
Amazon's latest upfront revealed star-studded support, AI-powered ads, and new formats driving shoppable, interactive experiences on Prime Video.
Airbnb Adds Services, Experiences in App Refresh
Airbnb expands beyond stays with spa services, chefs, local tours, and celeb-hosted events, redefining travel with a new app and social-first campaign.
Tilly’s Taps Nedap RFID to Boost Inventory Accuracy
Tilly’s partners with Nedap to enhance inventory visibility using RFID and iD Cloud, driving real-time tracking, restocking, and seamless shopping experiences.
