Cresta AI Agent: Omnichannel CX Transformed
Cresta's new AI Agent automates complex customer conversations across all channels, preserving context and delivering human-like, personalized experiences for efficient resolution.
Utiq Hits 55M Consentpasses, 26 Telco Partners
AdTech firm Utiq achieves over 55M consented users and 26 Telco partners, solidifying its privacy-first, deterministic ID solution in Europe.
UK’s Largest Independent Deterministic Data Solution Unveiled
esbconnect and Mdeg merge data to form ideoOS: UK's largest independent deterministic data provider: powering ID resolution and brand audience targeting.
FairPrice and Google Cloud Redefine Retail with AI
FairPrice Group and Google Cloud launch "Store of Tomorrow," using AI and cloud tech to enhance customer experience and optimize operations.
WPP Rebrands GroupM to WPP Media for AI Era
WPP rebrands GroupM to WPP Media, unifying its network and leveraging $300M+ AI investment for client growth in the evolving digital landscape.
Celsius Launches “Live. Fit. Go.” Campaign
Celsius broadens its appeal beyond athletes with new "Live. Fit. Go." campaign, targeting diverse active lifestyles for global growth.
Amplified and Smartly Partner for Attention-Powered Ads
Amplified's human attention data integrates with Smartly's AI, enabling smarter ad planning for higher engagement and better ROI.
Uniphore Launches AI Marketing Agents
Uniphore unveils AI-powered Marketing Agents to help teams segment audiences, access data instantly, and boost campaign efficiency by up to 50%.
RedBird to Acquire Telegraph in £500M Deal
RedBird Capital agrees to buy the Telegraph for £500m, aiming to expand globally, invest in tech, and end years of uncertainty over the paper’s ownership.
Pogoseat Launches AI Suite for Smarter Ticketing
Pogoseat debuts agentic AI tools for ticketing—Text-to-Buy, dynamic pricing, and storefronts—redefining fan engagement across messaging platforms.
