Singapore Businesses Thrive with Digital Maturity and AI Adoption
New HubSpot research shows digitally advanced Singapore businesses outperform peers. Integration, advanced AI, and leadership alignment drive growth despite economic uncertainties.
AI Hype vs. Reality: Marketers Face Bottlenecks
The New GrowthLoop study reveals that marketers' AI adoption lags, with only 10% achieving the needed speed despite the pressure for growth.
Threads Tests Spoiler Text Feature
Meta's Threads is testing a new spoiler text feature, allowing users to hide content until clicked. Great for pop culture and sensitive topics.
Study: Dull Media Wastes Billions in Ad Spend
New Amplified report reveals brands waste up to $245B annually on ineffective advertising due to "dull media" and low attention.
Stravito Launches Newsletters for Insights
Stravito introduces "Newsletters," an AI-powered feature to turn research into engaging, email-ready stories, boosting internal insight delivery.
Snowflake and Acxiom Transform Marketing AI
Snowflake and Acxiom partner to build AI-powered marketing data infrastructure for brands, enabling real-time insights and personalization.
Nectar360 Unveils AI-Powered Retail Media Platform
Nectar360 launches Pollen, a unified AI retail media platform. It combines audience insights, planning, activation, and measurement for omnichannel campaigns.
TikTok Boosts Ads with New AI Video Creation
TikTok rolls out AI-powered ad features, letting marketers create video ads from text or images. Lowers production costs, aiding small businesses.
Netflix Adds Yahoo for Programmatic Ad Sales
Netflix partners with Yahoo for programmatic ad sales, expanding its reach to 12 countries. It offers advanced targeting to boost advertiser performance.
Amazon and Roku Team Up for Smarter Ad Sales
Amazon and Roku join forces to boost digital ad sales, combining audiences for smarter targeting across streaming platforms for 80M US households.
