Globant Unites Marketing Power Under GUT Network
Globant consolidates its global marketing and ad services under GUT Network, expanding reach with new offices and AI-driven creative capabilities.
Amperity Unveils Real-Time Profiles for Live CX
Amperity launches Real-Time Profiles, uniting live and historical data to power instant, one-to-one personalization across every customer touchpoint.
Zapier Names First AI Transformation Officer
Zapier appoints Brandon Sammut as Chief People & AI Transformation Officer, redefining how businesses unite culture, talent, and AI-driven growth.
Talkdesk Expands AI Partnership with Databricks
Talkdesk partners with Databricks to power its CXA platform, unifying customer data and enabling secure, compliant AI-driven customer experiences at scale.
AI Tops Shoppers’ Wish Lists This Holiday Season
Talkdesk’s 2025 report finds 75% of consumers plan to use AI for deals and gift ideas, but most want more transparency from retailers using the tech.
AdRoll Sees Surge in Experian Audience Adoption
Over 200 brands adopt Experian’s syndicated audiences via AdRoll, boosting cross-channel precision and accelerating campaign performance across web and CTV.
Zoomd Partners with E2 to Power Sportsbook Growth
Zoomd teams up with E2-Quadrat to deliver AI-driven user acquisition and performance marketing solutions for global sportsbook and betting brands.
WPP Unveils Open Pro: AI Marketing for Every Brand
WPP launches Open Pro, a powerful AI platform that lets brands of all sizes plan, create, and publish campaigns independently with enterprise-grade precision.
DPG Media Expands Brand Lift Measurement with AI
DPG Media and Brand Metrics integrate brand lift tech into Ad Manager, giving advertisers in Belgium and the Netherlands easy, data-driven impact insights.
Brand Metrics Deepens Partnership with Quizlet
Brand Metrics extends its partnership with Quizlet, enabling advertisers to measure brand awareness, perception, and purchase intent among Gen Z learners.
