Grey Moves Under Ogilvy in WPP Restructure
WPP shifts Grey from AKQA to Ogilvy to boost collaboration and growth. Grey will operate autonomously while aligning closely with Ogilvy’s creative vision.
Contentsquare Launches AI Suite ‘Sense’ for UX Insights
Contentsquare unveils Sense, an AI suite that automates analytics, accelerates insights, and boosts UX across web and mobile. No clicks, just smart action.
MessageGears Becomes Validated Databricks Partner
MessageGears now offers native Databricks access, enabling real-time, cross-channel campaigns with no data syncing, copies, or latency.
Knorr Debuts DIY Fast Food Dupes with Martha Stewart
Knorr's "Unlimited Time Menu" lets fans recreate McRib, Double Down and more at home using Knorr products—backed by Martha Stewart and Gen Z's dupe trend.
CMOs Lean on AI to Do More With Less in 2025
Despite tight budgets, CMOs are using generative AI to boost efficiency and cut agency costs—signaling shifts across the marketing and ad services landscape.
Amazon Upfront Showcases Prime Video Ad Power
Amazon's latest upfront revealed star-studded support, AI-powered ads, and new formats driving shoppable, interactive experiences on Prime Video.
Airbnb Adds Services, Experiences in App Refresh
Airbnb expands beyond stays with spa services, chefs, local tours, and celeb-hosted events, redefining travel with a new app and social-first campaign.
Tilly’s Taps Nedap RFID to Boost Inventory Accuracy
Tilly’s partners with Nedap to enhance inventory visibility using RFID and iD Cloud, driving real-time tracking, restocking, and seamless shopping experiences.
Cordoniq Integrates Qwen3 for Smarter Live Collaboration
Cordoniq integrates Alibaba’s Qwen3 AI to deliver secure, real-time, multimodal collaboration with enhanced insights, faster decisions, and rich engagement.
Conviva Report: Digital Friction Drives Customers Away
91% of consumers faced poor digital service in 2024. Conviva's 2025 report shows friction cuts engagement, revenue, and loyalty in the attention economy.
