Domino’s Tests Interactive TV Ads in Europe
Domino’s is the first in Europe to utilize Samsung Ads’ interactive GameBreaks unit, replacing standard commercials with remote-controlled trivia, resulting in a 31% uplift in brand consideration.
Black Friday Online Sales Hit $11.8 Billion on AI Surge
Online spending surged 9.1% on Black Friday, reaching a record $11.8B. The jump was fueled by an 805% increase in traffic using AI-powered shopping assistants.
90% of Consumers Want Short Video Beyond Social Media
A new Media.net study shows that short-form video is no longer confined to TikTok and Reels. 90% of U.S. consumers are ready to watch it on news and publisher sites.
When CMOs Meet CFOs, Data Decides the Match
Marketers say they lack the data to prove value as CFO scrutiny rises. New research shows only 21% are aligned—making unified systems the new power move.
Uber Bets on Heartstrings in the Suburbs
Uber’s new holiday ad tackles messy family moments and emotional travel as it doubles down on suburban riders—where value, convenience, and huge growth potential meet.
SAP Launches EU AI Cloud to Guard Europe’s Digital Future
SAP unveils EU AI Cloud, a full-stack sovereign platform built for Europe—uniting Cohere, Mistral, OpenAI and more to deliver compliant, flexible, multimodal AI without sacrificing data control.
BKN301 Buys Planky to Power the Next Fintech Stack
BKN301 secures new financing and acquires AI firm Planky, boosting its cloud-native banking architecture with real-time analytics, smarter automation, and next-gen fintech infrastructure.
Ranketta Raises €1M to Decode the AI Search Shelf
Czech startup Ranketta lands €1M to help brands track and boost visibility in AI search and AI shopping results—turning LLM recommendations into a measurable growth channel.
Zappi Launches Brand Tracker Built for Real-Time Marketers
Zappi’s new Brand Health Tracker delivers monthly consumer sentiment and unified brand, ad, and innovation insights—offering fast, affordable measurement for modern teams.
SAS Launches Data Maker on Microsoft Marketplace
SAS rolls out Data Maker on Microsoft Marketplace, offering secure, enterprise-grade synthetic data generation to accelerate AI development without exposing sensitive data.
