Vidmob, Kellanova and MMA Prove AI Predicts Ad Impact
A study shows that AI-powered predictive impact scoring forecasts ad effectiveness with 83% accuracy, boosting brand performance and profit ROI at scale.
OpenX and Polk Launch Auto Campaign Measurement
OpenX integrates S&P Global Mobility’s Polk Automotive to offer precise, real-time campaign measurement and targeting for automotive marketers.
CarTrawler Expands with Koala Travel Insurance Deal
CarTrawler acquires insurtech Koala to embed flexible travel insurance in its platform, boosting ancillary services for global travel partners.
Minders Adds Dise CRM to Boost Telegram Sales
Minders acquires Telegram-native Dise CRM, adding structured sales tools and AI features to empower crypto and Telegram-first businesses globally.
Medialister Launches Marketplace to Simplify Paid Media Deals
Medialister streamlines sponsored content deals, speeding up media placements for brands and publishers with a marketplace that completes deals in 2 days.
Click Labs Acquires Evermile to Boost SME Retail Automation
Click Labs buys Evermile to enhance AI-driven automation for small retailers, simplifying operations from delivery to customer engagement globally.
Qualtrics, Stanford Use AI to Transform Patient Care
Qualtrics and Stanford Health Care launch AI agents to ease care team burdens, deepen patient trust, and drive better health outcomes.
Tariffs Add $12.2B Monthly to U.S. Consumer Costs
Omnisend survey finds Americans paying $47 more monthly after tariffs, with 66% noticing price hikes and shifting shopping habits.
MINT Acquires Redmill, Unifies AI Media Operations
MINT acquires Redmill Solutions, integrating media planning, buying, and execution into one AI-powered platform for global advertising efficiency.
esbconnect Launches Optivo to Retarget Anonymous Visitors
Optivo uses esbconnect’s GDPR-compliant 17M UK email database to identify and retarget anonymous website visitors, boosting conversions without ads.
