Zevia Mocks AI to Sell Its All-Natural Soda
Zevia's new "Real Soda for Real Humans" campaign uses AI anxiety as a marketing foil, continuing a strategy that ties artificial intelligence to artificial ingredients.
Publicis Acquires AdgeAI to Predict Creative Performance
Publicis Groupe has acquired AdgeAI, an AI-powered creative measurement platform, to give brands real-time insight into what content works and why — before they scale it.
Marriott Bonvoy Shows What Happens Before the Game
Marriott Bonvoy's new "Where Gameday Checks In" campaign spotlights pregame rituals at its hotels, timed to March Madness and building toward the FIFA World Cup.
Celsius Holdings Bets on Brands, Not Just Beverages
With $2.5 billion in revenue and three energy drink brands, Celsius Holdings is building an in-house creative studio and doubling down on culture to turn big brands into mega brands.
Benjamin Moore’s New Ad Turns Paint Into a Family Portrait
Benjamin Moore's latest "See The Love" campaign follows two siblings from childhood to adulthood, shot on 35mm film to sell the one quality paint rarely advertises: longevity.
Talkdesk Unveils Tools to Manage AI and Human Agents Together
Talkdesk launches its CXA Operations Center and enhanced analytics tools to help enterprises monitor, evaluate and govern AI agents alongside human workers.
Klaviyo and Shopify Deepen Ties to Power Global Commerce
Klaviyo and Shopify expand their integration with Locale Aware Catalogs, helping global brands deliver localized experiences across markets from a single platform.
B2B Buyers Research Peers Before Talking to Sales
New SurveyMonkey and Reddit research finds 83% of B2B decision-makers self-research before engaging sales, with peer communities overtaking vendor content as the most trusted source.
Auxia Hits 100 Billion AI Marketing Decisions
Auxia's agentic AI platform now delivers 400 million autonomous marketing decisions daily, as Fortune 500 clients ditch rules-based systems for real-time personalization.
APAC Consumers Lose Trust in AI-Generated Brand Content
New Klaviyo research finds only 5% of APAC shoppers fully trust AI-generated brand content, as "AI slop" emerges as the top threat to consumer loyalty.
