AI Tops Shoppers’ Wish Lists This Holiday Season
Talkdesk’s 2025 report finds 75% of consumers plan to use AI for deals and gift ideas, but most want more transparency from retailers using the tech.
AdRoll Sees Surge in Experian Audience Adoption
Over 200 brands adopt Experian’s syndicated audiences via AdRoll, boosting cross-channel precision and accelerating campaign performance across web and CTV.
Zoomd Partners with E2 to Power Sportsbook Growth
Zoomd teams up with E2-Quadrat to deliver AI-driven user acquisition and performance marketing solutions for global sportsbook and betting brands.
WPP Unveils Open Pro: AI Marketing for Every Brand
WPP launches Open Pro, a powerful AI platform that lets brands of all sizes plan, create, and publish campaigns independently with enterprise-grade precision.
DPG Media Expands Brand Lift Measurement with AI
DPG Media and Brand Metrics integrate brand lift tech into Ad Manager, giving advertisers in Belgium and the Netherlands easy, data-driven impact insights.
Brand Metrics Deepens Partnership with Quizlet
Brand Metrics extends its partnership with Quizlet, enabling advertisers to measure brand awareness, perception, and purchase intent among Gen Z learners.
Auxia Unveils AI-Native UX for Smarter Marketing
Auxia launches a unified, AI-native interface combining decisioning, insights, and content generation to simplify workflows and empower marketers with agentic AI.
Talkdesk Launches AI Agents for Insurance
Talkdesk unveils AI Agents for Insurance to automate claims, boost compliance, and deliver faster, smarter customer experiences across the policy lifecycle.
TriCoast Launches Dark Matter Film Festival
TriCoast Media unveils the Dark Matter Film Festival, extending its programming-first adtech model to bridge content, creators, and programmatic CTV innovation.
Sprinklr Appoints Karthik Suri as Chief Product Officer
Sprinklr names Karthik Suri as Chief Product and Corporate Strategy Officer to lead product vision and growth amid its unified customer experience transformation.
