Aarki Launches Encore, AI-Powered Mobile Growth Platform
Aarki unveils Encore, a privacy-first, full-funnel ML platform for smarter user acquisition, retargeting, and SKAN 4-ready optimization on iOS and Android.
Universal Ads Brings TV Access to SMB Advertisers
Comcast’s Universal Ads aims to simplify premium TV buying for e-commerce and SMBs, offering AI-powered creative tools and access to top video publishers.
Over the...
TikTok Reassures Advertisers Amid Ban Threat
At NewFronts, TikTok pledges stability, unveils new ad tools and search plans, faces U.S. regulatory uncertainty and aims to boost marketer confidence.
Sprite Surpasses Pepsi with ‘Obey Your Thirst’ Comeback
Sprite climbs to No. 3 in U.S. soda sales, driven by its revived “Obey Your Thirst” campaign and bold partnerships with rising stars in sports and music.
Google Merges Retail Media Data Into YouTube Ads
Google adds retail media data to DV360 and YouTube, boosting brand reach and performance as YouTube becomes a dominant force in connected TV advertising.
GenAI Hinders Marketers’ Sustainability Goals
42% of top marketers say GenAI use blocks sustainability, while 95% prioritize eco credentials in partners, finds 51toCarbonZero’s new benchmark report.
CTV Ad Growth Surges, But Fraud and Waste Persist
DoubleVerify reports 66% CTV ad growth in 2024, but transparency gaps, bot fraud, and “TV Off” issues cost advertisers millions in wasted spend.
Liftoff Gains General Atlantic as New Investor
General Atlantic acquires a minority stake in Liftoff, while Blackstone remains the majority owner, supporting Liftoff’s AI-driven growth in the mobile app economy.
LandingAI, Snowflake Partner on Auto Visual AI
LandingAI and Snowflake team up to bring Visual AI to auto manufacturing, enhancing defect detection, claims, and quality control via the AI Data Cloud.
Instacart Launches Fizz for Party Drink and Snack Delivery
Instacart debuts Fizz, a 21+ group drink and snack delivery app. Guests add to a shared cart and pay individually—perfect for parties and get-togethers.
