NCM Bullseye: AI Localizes Cinema Ads at Scale
NCM launches Bullseye, using AI to deliver dynamic, hyper-localized cinema ads. Reach audiences with tailored messaging and real-time optimization.
Merge Game Players: AI Insights for Better Monetization
Appier's report reveals key behaviors of US merge game players for optimized marketing and monetization. Learn IAP habits, cross-app usage and more!
Glia’s AI Learns From Top Agents for Smarter Virtual Assistants
Glia unveils GVA Learning 360: AI that learns from your best contact center agents, not just documents. Get smarter, faster virtual assistants.
Fleet Farm Unifies Customer Data with Amperity Cloud
Fleet Farm selects Amperity's Customer Data Cloud to modernize infrastructure and enhance loyalty. Expect personalized experiences & unified customer views.
Comcast Media360: Unified Video Management for Broadcasters
Comcast unveils Media360 for broadcasters and content owners to simplify video management across TV, OTT, and social, boost efficiency, and lower costs.
Omni Revenue: Meta and Ovative Insights
New Meta and Ovative paper reveals how omnichannel marketing unlocks untapped revenue. Stop optimizing for e-commerce only and boost total sales.
POCKLA Raises £1.6M to Scale AI-Powered Content Strategy
London-based martech startup POCKLA secures £1.6M to expand its AI-driven content platform, helping brands create impactful, data-driven content at scale.
US Consumers Shift Buying Habits Amid Price Hikes
EY study: 73% of US consumers changed buying due to price increases. Private labels gain traction, but quality drives brand return.
McDonald’s and Minecraft Unite for Movie Promo
McDonald's partners with the Minecraft movie, offering in-game perks and collectibles to tap into the game's massive Gen Z/Millennial fanbase.
Kargo and AEO Drive Record Sales with CTV Ads
Kargo and Ovative powered American Eagle's back-to-school campaign with personalized CTV, web, and social ads, achieving a 2x sales lift.
