H&M’s Digital Relaunch: Charli XCX and Shoppable Content
H&M's digital revamp, featuring Charli XCX and shoppable event content, aims to inspire and convert Gen Z and Alpha consumers.
IAB: AI Adoption Slow in Media Despite Satisfaction
IAB report reveals slow but satisfying AI adoption in media. Experts urge strategic planning to avoid falling behind competitors.
SnapLogic Launches Partner Program for AI-Powered Integration
SnapLogic's Partner Connect Program provides advanced training and support to tech and consulting partners to drive AI integration, automation, and business transformation.
Napster Revived: Infinite Reality Acquires It for $207M
Infinite Reality bought Napster for $207M and plans to turn it into a metaverse music hub with virtual concerts, social features, and digital merchandise.
Deep Blue Launches WS/AIM to Monetize Women’s Sports Fans
Deep Blue, Precise, and Genius Sports launch WS/AIM, a platform helping advertisers reach and engage women’s sports fans with data-driven, scalable campaigns.
Amazon Tests AI Shopping and Health Chatbots
Amazon is testing AI-powered shopping and health assistants to enhance product discovery and medical guidance, expanding AI integration in e-commerce and healthcare.
AI-Powered Hark Insights Transforms Customer Feedback
Hark launches Hark Insights, an AI-driven platform that turns raw customer feedback into clear, actionable stories, helping brands uncover key themes instantly.
Adobe Unveils AI Agent Orchestrator for Marketers
Adobe's new AI Agent Orchestrator helps businesses manage AI agents for marketing, creative tasks, and personalized customer experiences with automation and insights.
United Cardholders Face Fee Hike for New Benefits
United Airlines and Chase are overhauling their co-branded credit card lineup, increasing annual fees while introducing new benefits like travel credits and memberships. They aim to boost card value despite a potential travel slowdown.
Mondelez’s CTV Campaign Achieves 10X Conversions, 12% New Buyers
Mondelez, Kargo, SmartCommerce & Attain redefine CTV advertising with seamless commerce integration, driving 10X conversions & 12% new buyers.
