AI and Analytics Reshape Retail/CPG: New ISG Report
ISG's 2025 report reveals how AI and advanced analytics are transforming retail/CPG, boosting efficiency, personalization, and profits.
Auxia’s AI Analyst Agent Unlocks Campaign “Why” Instantly
Auxia launches enhanced Analyst Agent: AI-powered, natural language insights for marketing teams. Understand campaign performance and uncover hidden patterns.
ServiceNow Powers Ferrari’s Real-Time Race Ops
Ferrari teams up with ServiceNow to boost Hypercar race operations using AI—streamlining performance on track and across global business functions.
Amplitude Acquires Kraftful to Power AI Insights
Amplitude acquires Kraftful to unify user behavior and feedback, embedding Voice of Customer AI to help teams build better products, faster.
7-Eleven Rolls Out Culture-Driven Ad Campaign
7-Eleven's new 'Roll-Up & Refuel' campaign spotlights skate and car culture, celebrating loyal fans with deals, merch, and fuel for every lifestyle.
Jack Dorsey Debuts Bitchat: Messaging Without Internet
Jack Dorsey launches Bitchat, a Bluetooth-based, off-grid, encrypted messaging app—no internet, servers, or phone numbers needed. Privacy goes peer-to-peer.
Dentsu Bets Big on Roblox with New Robmix Label
Dentsu launches Robmix to tap Roblox’s creator economy, teaming with GeekOut and Kodansha to build IP and media ops in the $11.5B in-game ad market.
Capgemini to Acquire WNS in $3.3B AI-Led Deal
Capgemini acquires WNS for $3.3B to lead in Intelligent Operations, blending Gen AI, consulting, and BPS for AI-driven enterprise transformation.
Shein and Temu Hit by Tariffs, US Sales Drop
New US tariffs and de minimis changes are impacting Shein and Temu's sales. Consumers are shifting to Amazon and other retailers for online clothing.
Retail Trust: Value and Transparency for Data
Retailers must offer value and transparency for customer data, building trust through clear communication, secure systems, and personalized benefits.
