Amazon Live: New Data Fuels Creator Commerce
Amazon boosts Prime Video shopping with "Live signals" for advertisers. Gain insights on creators, optimize campaigns, and drive purchases from streaming content.
Travel Loyalty: Gen Z and Millennials Reshape CX
New report reveals generational shifts in travel. Loyalty programs must adapt to Gen Z and Millennial preferences, from bundled bookings to flexible payments.
PepsiCo and VaynerMedia Boost Social-First Marketing
PepsiCo's beverage brands deepen ties with VaynerMedia for "always-on" social strategy, aiming for cultural relevance and faster content.
Jennifer Aniston Back for Smartwater: Coke’s AI-Powered Marketing
Jennifer Aniston rejoins Smartwater in a new campaign. Discover how Coca-Cola is transforming its marketing with data, culture, and thoughtful AI integration.
TikTok Boosts Ad Tools with Generative AI Symphony
TikTok enhances its Symphony platform with advanced generative AI tools, empowering brands with faster content creation, realistic digital avatars, and expanded partnerships for dynamic ad campaigns.
Singapore Businesses Thrive with Digital Maturity and AI Adoption
New HubSpot research shows digitally advanced Singapore businesses outperform peers. Integration, advanced AI, and leadership alignment drive growth despite economic uncertainties.
AI Hype vs. Reality: Marketers Face Bottlenecks
The New GrowthLoop study reveals that marketers' AI adoption lags, with only 10% achieving the needed speed despite the pressure for growth.
Threads Tests Spoiler Text Feature
Meta's Threads is testing a new spoiler text feature, allowing users to hide content until clicked. Great for pop culture and sensitive topics.
Study: Dull Media Wastes Billions in Ad Spend
New Amplified report reveals brands waste up to $245B annually on ineffective advertising due to "dull media" and low attention.
Stravito Launches Newsletters for Insights
Stravito introduces "Newsletters," an AI-powered feature to turn research into engaging, email-ready stories, boosting internal insight delivery.
