Shoppers Skeptical of AI in Retail, Cite Trust and Privacy Concerns
58% of shoppers worry about AI and data privacy, while 42% see AI as an upselling tool rather than a helpful assistant, according to Omnisend’s latest survey.
Roku, INCRMNTAL Partner to Unlock CTV Performance
Roku partners with INCRMNTAL to enhance CTV ad measurement, providing real-time insights into campaign impact with AI-driven incrementality analysis.
RiksTV Extends Partnership with Hansen for Cloud Transformation
RiksTV upgrades to Hansen CCB in the cloud, boosting flexibility, scalability, and cost savings as part of its AWS-powered digital transformation journey.
Salesforce, Google Expand AI Partnership for Smarter Agents
Salesforce and Google deepen AI partnership, integrating Gemini with Agentforce to enhance autonomous agents, data access, and trust for enterprise AI innovation.
Klaviyo Launches B2C CRM to Power Personalization for Brands
Klaviyo's new B2C CRM helps brands like Dollar Shave Club and Daily Harvest unify data, AI, and marketing for seamless, personalized customer experiences.
FullEnrich Raises $2M to Expand Global Data Enrichment
FullEnrich secures $2M seed funding to enhance global data enrichment, expand in key markets, and boost product development for businesses like Mastercard.
Etsy Bets on Personalization Over Price in Growth Strategy
Etsy focuses on personalized shopping and discovery, investing in AI and app improvements instead of price wars, aiming for long-term growth and engagement.
Coca-Cola Enters Prebiotic Soda Market with Simply Pop
Coca-Cola launches Simply Pop, a fruit-forward prebiotic soda with gut health benefits, targeting Gen Z and millennials with a bold, experiential marketing push.
URLgenius Achieves 53% Growth with Innovative Features
URLgenius drives $5B in social commerce revenue in 2024, introduces groundbreaking features, and leads the way in creator-focused solutions for 2025.
Snappy Kraken Unveils Enterprise Hub and Enhanced Campaigns App
Snappy Kraken launches the Enterprise Hub and revamped Campaigns App, offering AI-driven insights, streamlined marketing, and scalable growth for financial advisors.
