Dentsu & Adobe Launch GenStudio for Scalable Personalization
Dentsu’s Adobe GenStudio dentsu+ streamlines content creation, targeting, and personalization, helping marketers boost efficiency and campaign effectiveness at scale.
Samsara Debuts Super Bowl Ad Highlighting Driver Safety
Samsara unveils its first Super Bowl ad, showcasing how AI Dash Cams protect drivers and enhance road safety. Watch "Hits That Don’t Happen" during the Big Game.
Google’s Gemini AI May Include Ads, Says Sundar Pichai
Sundar Pichai teases ad integration for Gemini AI, balancing monetization with user experience as Google explores new strategies amid rising AI competition.
InMoment Launches AI-Powered Competitor Intelligence Tool
InMoment unveils Competitor Intelligence, a generative AI tool that transforms competitor review data into actionable insights for smarter, faster decision-making.
YouTube Tops Social Media; Digital Ad Spend Hits $1.1 Trillion
YouTube leads social platforms with 16% more users than WhatsApp. Digital ad spend soars to $1.1T in 2024, with AI and social media driving marketing innovation.
Havas Acquires Majority Stake in Channel Bakers
Havas strengthens e-commerce expertise with Channel Bakers, a leader in retail media innovation, enhancing Havas Market's global performance capabilities.
Evorra and ID5 Partner for Privacy-First Audience Solutions
Evorra teams up with ID5 to deliver scalable, privacy-compliant audience targeting, replacing cookies and boosting performance for global advertisers.
ChatGPT Boosts Traffic to 30,000+ Sites: Semrush Report
Semrush reveals ChatGPT drives referral traffic to 30,000+ domains, reshaping search behavior and SEO strategies for education, tech, and content creators.
AMC Networks Unveils AMCN Outcomes, Ad-Tech Tool
AMC Networks launches AMCN Outcomes, enabling advertisers to measure campaign effectiveness via its Audience+ platform, driving data-driven consumer outcomes.
USIM Partners with IRIS.TV to Boost Precision in CTV Campaigns
USIM teams up with IRIS.TV to enhance CTV campaigns using AI-driven video-level data, enabling precise targeting, emotional alignment, and measurable ad performance.
