HealthTech Growth: Know Your Customer Journeys
Experts say understanding diverse customer groups and journeys is key to Health tech growth, especially in the booming direct-to-consumer market.
GumGum’s Velocity Ad Scores Big for Burger King
GumGum's new scroll-reactive "Velocity" ad format boosted Burger King Germany's attention time by 119%, offering an engaging, non-intrusive experience.
Consumers Prioritize Value Amid Inflation
Deloitte finds consumers increasingly prioritize value over just low prices amid inflation and looming tariffs, even willing to pay more for favorite brands.
Seventh Generation Names Shalini Stansberry CMO
Seventh Generation appoints Shalini Stansberry as CMO to drive growth and innovation for plant-based cleaning products, joining new CEO Kathleen O'Brien.
Sephora Teams with Lyft for In-Store Beauty
Sephora's "Delivered to Beauty" campaign with Lyft offers $20 ride credits to drive foot traffic, emphasizing expert advice and samples over e-commerce.
Cannes Lions Strips Awards Over AI “Factual Breach”
DM9 loses Cannes Lions awards for GenAI use violating rules. Cannes to mandate AI disclosure, signaling new era for advertising ethics.
DoorDash Fights “Summer Scaries” with 90s Horror
DoorDash's new campaign taps 90s horror nostalgia & stars Freddie Prinze Jr., and Rachael Leigh Cook to tackle summer budget fears with DashPass savings.
DoubleVerify Launches Authentic Attention for Social
DoubleVerify introduces DV Authentic Attention for Social, starting with Snap. Get holistic cross-platform attention metrics to optimize ad performance.
Is AI Reshaping Ad Agencies for Good?
Barclays downgrades top ad holding companies, citing short-term AI disruption. Analysts foresee long-term adaptation and new opportunities.
Fugo and Canto Streamline In-Store Digital Signage
Fugo partners with Canto to connect DAM to digital signage, eliminating manual uploads. Gymshark is the first to unify brand content workflows.
