Sprinklr, SAMY Unite to Reinvent Global CX
Sprinklr and SAMY launch a global partnership merging AI-powered CX with social-first strategy, helping brands predict trends, unify data, and deliver high-impact experiences at scale.
TNL Mediagene Launches GIZMART to Merge Media and Commerce
TNL Mediagene debuts GIZMART, a curated media-led commerce platform, launching with Keychron’s co-developed Nape Pro trackball to blend editorial insight with product creation.
Rivvit Unveils AI Analyst to Make Investment Data Conversational
Rivvit launches its AI-powered virtual analyst, letting investment teams query portfolios and documents in plain language—built on a secure, trusted data foundation.
Nuvei Goes Live With Wero to Power Faster EU Payments
Nuvei now processes Wero’s instant A2A payments, giving EU merchants faster, cheaper checkout options and boosting conversion with Europe’s preferred digital wallet.
Google’s Gemini 3.0 Leaps Into the Agentic AI Era
Google launches Gemini 3.0 with “Deep Think” and autonomous agent abilities, aiming to outpace OpenAI and prove AI can deliver real revenue—not just hype.
Adobe Buys Semrush to Dominate GEO and Brand Visibility
Adobe will acquire Semrush for $1.9B, uniting SEO + GEO to help brands stay visible across search, LLMs, and the web as AI reshapes how consumers discover content.
Salesforce Seals Informatica Deal to Power Agentic AI
Salesforce acquires Informatica, unifying data, governance, and metadata to fuel safer, smarter, enterprise-scale AI agents across the Agentforce 360 platform.
WARC Warns: 2026 Marketing Faces a New Era of Uncertainty
WARC’s 2026 outlook shows marketers navigating tariffs, shaky consumers, “crapification,” creator risks, and the rise of GEO as AI reshapes the fundamentals.
Snapchat Brings “Zootopia 2” to Life With AR Magic
Snapchat launches an AR-led “Zootopia 2” campaign with OOH takeovers, Sponsored Snaps, and character lenses—extending Disney’s world far beyond the screen.
Pizza Hut Pushes Holiday Value With Triple Treat Box
Pizza Hut’s holiday campaign centers on value and nostalgia, promoting its $20 Triple Treat Box, festive activations, and giveaways as the chain seeks to regain momentum.
