Samsung Ads Expands Amazon DSP Deal Across Europe
Samsung Ads opens programmatic access to Samsung TV Plus inventory in Europe through Amazon DSP, giving advertisers broader reach on one of the world’s largest CTV platforms.
Soundtrack Technologies Buys Tunify and Ambie
Music-tech firm Soundtrack Technologies acquires Tunify and Ambie, expanding its global reach and consolidating the fragmented business-music market in Europe.
Anthropic Targets OpenAI in Rare Super Bowl Ad Fight
Anthropic airs Super Bowl ad criticizing OpenAI’s plan to add ChatGPT ads, escalating rivalry between AI giants as both battle for users and investor
Inside Super Bowl LX: How Top Brands Played to Win
From gaming integrations to post-game activations, marketers at Super Bowl LX reveal how cultural insight and strategy now matter more than the 30-second spot.
Gen Digital, Equifax Deepen Consumer Data Alliance
Gen Digital and Equifax expand their partnership to combine financial data and digital tools, delivering personalized identity protection and financial wellness services.
CognyX AI Launches No-Code Support Agent Platform
CognyX AI introduces Chatbix.AI, a no-code platform that helps businesses deploy AI agents for customer support using their own knowledge sources.
Campaign Monitor Adds AI Tools for Email Marketers
Campaign Monitor launches AI-powered features to help small businesses improve email performance, simplify audience targeting, and optimize campaigns with in-app guidance.
Brandi AI Helps Brands Optimize Content for AI
Brandi AI expands its Optimization Hub to convert web, PR, and LinkedIn content into AI-ready formats, improving visibility in generative AI without rewriting brand voice.
Pepsi Revives the Challenge in Super Bowl Ad Showdown
Pepsi brings back the Pepsi Challenge for Super Bowl LX, starring a polar bear and touting Pepsi Zero Sugar’s growth in a playful jab at Coke Zero.
Loyalty Programs Now Claim Half of Marketing Budgets
Antavo’s 2026 report finds marketers devote 51.5% of budgets to loyalty and CRM, with satisfaction and ROI reaching record highs.
