2025 Digital Ad Trends: Bot Fraud and Attention
DoubleVerify's report uncovers a 101% surge in bot fraud and rising AI impact. See how social media and attention metrics are reshaping North American ads.
Metricool Reveals 2025 Social Trends in Top Podcasts
Metricool's 2025 Podcast Study shows how top U.S. podcasts use YouTube, Instagram, and other platforms to boost engagement and grow communities.
GumGum’s Mindset Graph Boosts Ad Relevance and Impact
GumGum reveals 41% of contextual ads miss the mark. Its Mindset Graph helps brands align creative with context to drive higher attention and full-funnel impact.
GALERIA.ag Taps Adobe GenStudio to Power AI-Driven Creativity
GALERIA.ag partners with Adobe to launch GenStudio in Brazil, boosting creative efficiency, AI-powered workflows, and faster, smarter campaign delivery.
OpenX Launches OpenXSelect: Advanced Supply-Side Curation
OpenXSelect offers brands and agencies advanced supply-side targeting and curation. Cut deal setup by 50%, double reach across CTV, native, app, and web.
Attain Unveils OutcomeHQ for Real-Time Purchase Data
Attain launches OutcomeHQ, unifying purchase insights, audience building, and sales optimization. Track $700B spend across 10M shoppers for real-time action.
AdGood and Viant Partner for Nonprofit CTV Advertising
AdGood and Viant team up to democratize CTV advertising for nonprofits, offering donated inventory and advanced targeting for high-impact campaigns.
Smartcat’s AI Agents Power Global Content
Smartcat launches expert-enabled AI Agents to automate global content creation and localization. These agents boost quality, speed, and scale for enterprise brands.
Samsung Ads Launches Mobile Conversion for Gaming
Samsung Ads unveils Mobile Conversion for gaming advertisers. With AI and ML, CTV viewers can be turned into app users, exceeding ROAS targets by 150%.
Natterbox AI Boosts Contact Centers
Natterbox launches AI Assistants and agents for CRM, cutting call queues and costs. By automating queries, Natterbox frees human agents for higher-value tasks.
