Oracle’s Adtech Exit: A Ripple Effect on the Industry
Oracle's decision to shut down its advertising business has created opportunities and challenges for adtech companies and their customers.
Lyft Media Expands Measurement and Targeting Capabilities
Lyft Media partners with Foursquare, NCS, Kochava, and LiveRamp to offer advertisers enhanced measurement and targeting options.
Holiday Shopping Forecast: Strong Growth and Shifting Trends
Adobe predicts a record holiday season with higher spending and a shift to mobile shopping. Trends, spending patterns, and inflation's impact on purchases.
Consumer Trust and Loyalty: Navigating the 2025 Landscape
The 2025 Consumer Trends Report shows declining loyalty, rising privacy concerns, and a shift to trust over convenience; businesses must adapt to stay competitive.
Betterment Launches Campaign to Boost Brand Awareness
Betterment has launched a brand awareness campaign featuring professional athletes to target millennial investors and increase visibility.
Twilio Partners with OpenAI for Advanced Conversational AI
Twilio integrates OpenAI's real-time API, enabling businesses to create natural AI voice interactions, enhancing customer experiences, and boosting efficiency.
Toluna Introduces QProbe: AI-powered Survey Enhancement
QProbe, Toluna's AI-powered feature, enhances open-ended survey responses, delivering deeper insights and improving the value of research data.
TapInsights2: Empowering Marketers with AI-powered Insights
TapClicks launches TapInsights2, a powerful AI-driven toolset for marketers to gain insights, optimize campaigns, and enhance channel performance.
Sprinklr Recognized as Exemplary Vendor by ISG
Sprinklr ranks high in ISG's Contact Center Buyers Guide for its strong capabilities, CX, and adaptability, solidifying its leadership in Unified-CXM.
Optimizely To Acquire NetSpring, Launches Personalization
Optimizely expands its digital experience capabilities by acquiring NetSpring and launching Optimizely Personalization.
