Gen Z’s Ad Tolerance Grows, but Trust Remains Low
Younger consumers have low trust in social media ads despite higher ad tolerance. Brands must create engaging, relevant content to build trust.
Chillz U.S. Acquires Event-Tech Company WYA
Chillz U.S. expands its reach in the event space by acquiring WYA, a leading event management software provider.
Assembly Expands Media Offering in Poland
Assembly launches a new Media Division in Poland, enhancing integrated media and digital commerce services to drive brand performance in Europe.
The Role of Product Analytics in Shaping Business Decisions
Amplitude Made Easy simplifies digital analytics for all teams, helping leverage data-driven insights to enhance product development, marketing, and CX.
Infosys to Modernize Sally Beauty’s IT Operations
Infosys will help Sally Beauty implement AI-driven IT transformation, improving efficiency, optimizing costs, and delivering exceptional customer experiences.
Clinch Launches AI-powered Copilot for Ad Campaigns
Clinch's Copilot AI streamlines ad campaigns with strategy building, knowledge assistance, and enhanced analytics for unmatched efficiency and effectiveness.
AudioEye Acquires ADA Site Compliance
AudioEye acquires ADA Site Compliance, boosting its digital accessibility solutions and solidifying its leadership in comprehensive accessibility services.
Braze Launches AI Innovations for Personalized Engagement
Braze launches Project Catalyst, featuring an AI agent for personalized CX and enhancements like BrazeAI Liquid Assistant and Message Template Assistant.
FIS to Power Commerce Bank’s Loyalty Program
FIS will provide Commerce Bank with a comprehensive loyalty program management platform, enabling faster innovation and improved customer engagement.
Hakkoda Launches Retail and CPG Data Modernization Services
Hakkoda’s new offering helps retail and CPG companies optimize customer journeys, monetize data, and enhance generative AI capabilities for business success.
