Zendesk Expands Meta Partnership with Launch of Outbound Messaging App
Zendesk has partnered with Meta to launch Relay, a new outbound messaging app that allows businesses to proactively engage with customers on WhatsApp and SMS.
Mars to Acquire Kellanova: A Snacking Powerhouse
Mars is set to acquire Kellanova, the parent company of popular brands like Cheez-It and Pop-Tarts. This acquisition strengthens Mars' position in the snacking market.
Walmart’s Ad Business Booms with 30% Growth
Walmart Connect, Walmart's ad platform, has seen significant growth. Learn how the retailer is expanding its ad offerings and driving revenue through in-store and offsite channels.
Lee Kum Kee’s Spicy Twist: Targeting Gen Z
Lee Kum Kee is launching a new campaign to attract younger consumers with a "Sriracha-Cha Slide" remix and collaborations with rising artists.
Digital Economy Booms: Global Trends and Opportunities
Discover the latest trends in the global digital economy, including growth drivers, regional variations, and opportunities for businesses.
Paint Your Rent: Win Free Rent with Vitaminwater
Enter Vitaminwater's "Paint Your Rent" contest for a chance to win free rent and design services. Show off your creativity and embrace the #dopaminedecor trend.
Choice Hotels Revamps Agency Roster, Expands Reach
Choice Hotels is shaking up its agency lineup to bolster brand awareness and target a wider audience, including Gen Z and millennials. The company is also exploring new revenue streams through a loyalty program-powered media network.
Admiral Partners with The Trade Desk for Enhanced Visitor Authentication
Admiral integrates OpenPass into its VRM platform, enabling publishers to improve visitor authentication, personalize experiences, and drive ad revenue.
Pindrop Launches Pulse Inspect to Fight Deepfakes in Media
Pindrop's Pulse Inspect detects AI-generated speech in audio files with 99% accuracy, helping media outlets combat misinformation and protect their credibility.
86% of Shoppers Don’t Want In-store Voice Assistants
New PYMNTS Intelligence research reveals that while consumers embrace voice AI for online shopping, they prefer human interaction in physical stores.
