Limelight Unveils Tool to Triple Programmatic Ad Revenue
Limelight launches ARC, an automation toolkit that dynamically optimizes programmatic inventory, driving revenue gains of up to 300% for early users.
Keepit Reorganizes Channel Team to Put Partners First
Keepit consolidates its global channel leadership to accelerate partner-led growth, reinforcing its ambition to become the world’s most partner-friendly SaaS provider.
Amplitude Buys InfiniGrow to Expand Revenue Analytics
Amplitude acquires InfiniGrow to bring AI-powered revenue analytics to marketers, turning dashboards into actionable insights that drive measurable growth.
WPP Launches AI Agent Hub to Scale Marketing Expertise
WPP unveils Agent Hub on WPP Open, deploying AI agents trained on decades of proprietary data to support clients and 100,000 employees worldwide.
Walmart Brings AI Shopping Directly Into Google Gemini
Walmart and Google unveil a new AI-powered shopping experience inside Gemini, blending personalization, fast delivery, and real-time retail intelligence.
Talkdesk Report Shows AI Saved Shoppers Hours
A Talkdesk survey finds 89% of U.S. shoppers used AI during the holidays, saving hours—but trust and transparency now shape brand loyalty.
StackAdapt Report: AI and Simplicity Separate Winners
StackAdapt’s 2026 report finds marketers who unify channels, consolidate tech, and apply AI pragmatically are pulling ahead in programmatic advertising.
NRF 2026: Google Cloud Unveils Gemini AI to Fuse Shopping, Service
At NRF 2026, Google Cloud launches Gemini Enterprise for CX, uniting shopping and customer service with agentic AI for retailers and restaurants.
CES 2026: The Year “Physical AI” Claimed the Real World
From LG’s CLOiD to agentic commerce, CES 2026 marked the end of AI as a chatbot and its birth as a physical neighbor—a Martechview analysis by our editors.
Talkdesk Unveils AI Commerce Orchestration at NRF
Talkdesk introduced CXA-powered Commerce Orchestration and a new Consumer Goods Experience Cloud, aiming to turn customer conversations into revenue.
