Google Launches Meridian: Open-Source MMM for Smarter Marketing
Google's Meridian helps marketers optimize budgets with advanced insights, customization, and integration with Google's data platform.
Banzai Acquires Act-On for $53.2M to Expand Martech Offerings
Banzai buys Act-On for $53.2M, combining AI-driven tools with marketing automation for mid-market companies. Act-On’s CEO to step down post-acquisition.
Acquia Partners with SearchStax to Power AI-Driven Site Search
Acquia teams up with SearchStax to launch an AI-powered site search for Drupal websites, boosting engagement, satisfaction, and conversions with no-code tools and insights.
Omnisend Report: How 11B Emails and 172M SMS Drove $1.4B
Omnisend's latest study reveals how brands used email, SMS and push to generate $1.4B in sales. Discover top-performing strategies for ecommerce success.
Infobip, NTT Partner to Launch Omnichannel CPaaS in Japan
Infobip partners with NTT to power NTT CPaaS, bringing advanced SMS, Voice, and omnichannel solutions to Japan for seamless business communication.
GreenFlow AI Transforms Cannabis Retail with Smart Guidance
GreenFlow AI blends AI, security, and real-time data to help cannabis retailers enhance customer trust, streamline operations, and provide expert product recommendations.
EPAM, Baker Hughes Partner to Drive AI-Led Energy Innovation
EPAM expands collaboration with Baker Hughes to revolutionize the energy sector with AI and digital transformation, enhancing efficiency and sustainability.
UST and Experian Forge Strategic AI Partnership for Finance
UST and Experian partner to accelerate AI-driven innovations in finance, combining AI technologies and data expertise to enhance products and decision-making.
The Boda Group Acquires 40% Stake in Kaptive CX
The Boda Group acquires a 40% stake in customer experience consultancy Kaptive CX, aiming to boost growth and enhance client retention strategies.
Omnisend Study: 2024 Ecommerce Marketing Drives $1.4B
Omnisend's 2024 study reveals $1.4B in sales driven by emails, SMS, and push notifications, highlighting the importance of first-party marketing channels for brands.
