Climate Action Marketplace Created by IPG, SeenThis, PubMatic
World's First Green Ad Marketplace! IPG Mediabrands & SeenThis launch Climate Action Marketplace (CAM) to reduce ad campaign carbon footprint.
Sprinklr Named Leader in Digital Customer Interaction Report
Sprinklr Soars as a Leader in Customer Experience Management! Forrester Wave recognizes Sprinklr's unified platform for managing all digital customer interactions.
Havas Prepares for Future with Major Tech Investment, Integrated Comms
Havas doubles down on AI to deliver integrated client experiences! The ad giant invests heavily in AI and tech to meet growing marketing demands.
PepsiCo Tests Smart Cans, AI for Better Personalization
At Cannes Lions, the marketer showed off a new AI Hydration Coach for Gatorade and a connected device for Pepsi inspired by its can shape.
New SAS GenAI Tools for Marketers Use Amazon Bedrock
Enhanced SAS Customer Intelligence 360 accelerates value from generative AI.
Satisfi Labs Acquires Marketing Platform Factoreal
Satisfi Labs acquires Factoreal, creating a powerful Conversational Experience Platform for destinations and experiences. This combined platform offers AI-powered chat and omnichannel marketing tools.
Zendesk Ventures Backs unitQ, Solidifying Strategic Partnership
UnitQ secures investment from Zendesk Ventures! The AI-powered customer feedback platform will leverage Zendesk's expertise to accelerate growth & innovation in the CX space.
Amazon Unveils Cookieless Ad Solution at Cannes Lions
Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping, and streaming signals across Amazon’s properties.
Forrester: 91% of US Ad Agencies Use or Explore GenAI
Though concerns linger, over half of agency decision-makers expect the tech will have a significant or very significant impact on key aspects of their agency’s ecosystem.
Coca-Cola Spills Soda to Focus on Connection
David Miami's latest iteration of the “Real Magic” platform shifts attention away from the iconic brand and toward true-to-life human interactions.
