Walmart Targets All Shoppers with New Private Brand
Walmart's new private label brand, bettergoods, offers low-cost trendy groceries that appeal to budget-conscious and higher-income shoppers.
Walmart’s new grocery private brand, Bettergoods, leverages the retailer’s...
Google Debuts AI-powered Ads at Marketing Live
Google unveils AI-powered ad experiences at Marketing Live: interactive search ads, brand profiles, and creative tools using generative AI.
Google introduced new creative tools and...
Pinterest Teams with Real Simple for First Shoppable Issue
Real Simple partners with Pinterest for a shoppable magazine experience! Scan QR codes to discover and buy products directly from the magazine.
Pinterest is continuing...
Target’s New Ad Campaign Captures ‘That Target Feeling’
Target's new campaign celebrates the joy of shopping with a nod to user-generated content and nostalgia.
Target’s creative agency, Mythology, and Ibra Ake from London-based...
ServiceNow Unveils Generative AI Service Agents with NVIDIA AI
Customer and employee service avatars demoed for ServiceNow Now Assist, powered by NVIDIA speech, LLM, and animation generative AI technology, highlight the potential for...
ServiceNow and Microsoft Expand Alliance: AI Collaboration
New ServiceNow Now Assist and Microsoft Copilot integration bring the power of two generative AI assistants into one seamless enterprise experience.
ServiceNow and Microsoft Corp. have...
How McDonald’s and Burger King Differ in Value-Driven Messaging
On earnings calls, the QSR giants explained how they advertise value to price-conscious consumers and invest in their companies.
Since last summer, a McDonald’s at...
TikTok Bolsters Publisher Ads Tied to Trending Content and Events
Despite the threat of a ban, the app is moving ahead with a NewFronts showcase focused on contextual advertising.
TikTok’s NewFronts pitch this year focuses...
The Gen Z Traveler Has Landed: Here’s What the Numbers Say
According to a recent PMG report, consumer expectations are evolving as many seek opportunities to make up for time lost during the pandemic.
While the...
BarkleyOKRP Acquires Adlucent for Marketing Boost
The deal is the first since Barkley and OKRP merged in March to create a “big indie” agency.
Barkley and OKRP’s merger in March was...
