Power Digital Launches Creative Affinity
The Company’s Latest Investment In nova Platform Is A Proprietary Algorithm For Creative Ad Matching, Plus Enhanced Lifetime Value Prediction And Optimization.
Power Digital, a...
Workato Teams with AWS to Boost Customer Success
Workato and AWS join forces to empower businesses with AI-powered automation. This collaboration offers a low-code/no-code platform for seamless integration, faster cloud migration, and...
Salesforce in Advanced Talks to Buy Informatica
If completed, Salesforce's deal for the data-management software firm would be among its largest. Salesforce is in advanced talks to acquire business software maker...
Cloud Next ’24: Google Cloud, Mercedes-Benz Deepen AI Partnership
Google Cloud AI technologies to propel customer-facing use cases across E-commerce, customer service, and marketing.
Cloud Next '24, LAS VEGAS — Google Cloud announced an expansion...
Cloud Next ’24: Google Gemini Chatbots for Customer Service Are Coming...
Best Buy, IHG Hotels, and other companies are making their Gemini-powered chatbots.
More and more companies are deploying AI-powered chatbots to deal with basic customer...
LinkedIn Introduces CTV Ads for B2B Campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Today, B2B social media hub LinkedIn introduced LinkedIn...
Reminder – Google Is Turning Off All Universal Analytics Services and...
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential...
MessageGears to Integrate with the Snowflake Data Cloud
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data.
Enterprise customer engagement platform MessageGears has expanded its partnership with...
Orbee Integrates Car Wars Voice Data for Shopper Profiles
Orbee, a customer experience platform for car dealerships, integrates with Car Wars, a phone system provider. This integration allows dealerships to understand customer journeys...
Privacy Tools Fall Short: Here’s What the Numbers Say
A recent Lokker report states that an increasingly complex privacy landscape presents several challenges.
Digital privacy efforts fail to protect consumers and marketers fully, especially...
