Captify, Magnite Deal Brings CTV Search to Planning
Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests, and moments.
The news from Captify and Magnite comes...
Hootsuite Acquires AI-powered Social Listening Powerhouse Talkwalker
The combined businesses will give businesses a social media performance engine to turn insights into action and impact—all fueled by AI.
Social media manager Hootsuite is acquiring Luxembourg...
Spryker Teams Up with Stripe for Payment Services
The Stripe integration enables faster go-to-market in new regions, frees up developer resources for other business priorities, and simplifies internal financial processes.
Spryker, the leading...
Frito-Lay and Hasbro Revive Classic Games
A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4.
Frito-Lay is leaning into...
SNL’s Target Lady Promotes Loyalty Revamp
Kristen Wiig reprises the bowl cut-touting cashier as part of the big-box store’s Circle Week promotional bonanza.
Target is putting a familiar face behind its...
JPMorgan Chase: Targeting Based on Spending
Chase Media Solutions connects customers to retail deals tailored to their spending directly through their bank app.
JPMorgan Chase launched a business Wednesday that will help marketers...
Kraft Unifies Sauce Line with Brand Refresh
The Kraft Sauces brand is tied to a “It’s not art. It’s Kraft” creative platform that includes a playful content series on TikTok, YouTube,...
Clinique Expands with Amazon Storefront Launch
Parent company Estée Lauder is embracing the e-commerce giant’s platform, and more brands plan to open storefronts there in the coming months.
Over the years,...
IBM Highlights Risks of Marketers Using ‘Fishy’ GenAI
IBM's latest campaign, in partnership with Adobe, warns brand managers and CMOs against “fishy” generative AI tools.
IBM teamed up with creative agency Ogilvy and used...
H&M Group to Invest More in Physical Stores, Refurbishing 250 Globally
The fast-fashion company has been shuttering hundreds of locations and growing its e-commerce, but said the pace of closures will slow this year.
Four years...
