Amplitude Unveils Self-service Web Experimentation for Teams
Amplitude's new Web Experimentation tool empowers teams to conduct A/B tests and personalize web experiences without extensive engineering resources.
Airtel, Vonage Launch App for Streamlined Business Comms
Airtel Business, Vonage launched Airtel IQ Business Connect, a unified communications app for Indian enterprises that simplifies customer engagement.
82% of Americans Fear Data Misuse, TELUS Survey Finds
Survey: US consumers prioritize data privacy, favor companies with strong data practices, and seek transparency in AI development.
Pinterest Introduces Performance+ Ad Campaign Suite
Pinterest introduces new AI and automation tools to enhance ad performance, targeting, and budgeting.
Oracle’s Adtech Exit: A Ripple Effect on the Industry
Oracle's decision to shut down its advertising business has created opportunities and challenges for adtech companies and their customers.
Lyft Media Expands Measurement and Targeting Capabilities
Lyft Media partners with Foursquare, NCS, Kochava, and LiveRamp to offer advertisers enhanced measurement and targeting options.
Holiday Shopping Forecast: Strong Growth and Shifting Trends
Adobe predicts a record holiday season with higher spending and a shift to mobile shopping. Trends, spending patterns, and inflation's impact on purchases.
Consumer Trust and Loyalty: Navigating the 2025 Landscape
The 2025 Consumer Trends Report shows declining loyalty, rising privacy concerns, and a shift to trust over convenience; businesses must adapt to stay competitive.
Betterment Launches Campaign to Boost Brand Awareness
Betterment has launched a brand awareness campaign featuring professional athletes to target millennial investors and increase visibility.
Twilio Partners with OpenAI for Advanced Conversational AI
Twilio integrates OpenAI's real-time API, enabling businesses to create natural AI voice interactions, enhancing customer experiences, and boosting efficiency.
