Media Industry Seeks New Talent to Navigate AI Revolution
Kantar’s report reveals that media leaders focus on AI talent recruitment, innovation through internal training and external hiring to adapt to industry changes.
Magna: US Ad Spending Rebound Strengthens Beyond Key Events
Magna forecasts strong US ad growth driven by digital, AI, and political ads. Non-cyclical ad sales are projected to hit $264B in 2024, led by digital channels.
Grocery Stores Find In-Store Ads More Influential Than Digital
In-store media outperforms digital ads in grocery stores, with features like sampling kiosks and smart carts boosting sales. Data privacy remains a concern.
Ascenda, Uber Partner to Offer Rewards for Rides and Eats
Ascenda, Uber team up, letting users redeem reward points for Uber products, boosting redemption options, customer engagement for fintech and banking clients.
Sinch Drives RCS Adoption with Innovative Solutions
Sinch's RCS solutions enhance customer interactions with rich messaging experiences. Their global reach and partnerships make them a leader in RCS adoption.
Scandia Consulting Launches AI Spam Filter for Umbraco Forms
Scandia Consulting's AI-powered spam filter for Umbraco Forms offers businesses a reliable and efficient solution to detect and eliminate spam messages.
RainFocus Acquires WebEvents Global
The acquisition extends RainFocus' event marketing leadership through WebEvents Global's strong client relationships and long-standing industry expertise.
Marketers See GenAI Potential but Lack Deep Understanding
A study by SAS and Coleman Parkes shows marketers are keen on GenAI but lack deep understanding, limiting its potential for efficiency, CX, and growth.
HCLSoftware Acquires Metadata Management Provider Zeenea
Acquisition will enable Actian, a division of HCLSoftware, to offer customers a complete data ecosystem.
Evidnt Partners with The Trade Desk for Data-driven Ads
Evidnt’s integration with The Trade Desk offers high-quality data for precise targeting, real-time optimization, and enhanced campaign performance.
