DoorDash Boosts Ads with $175M Symbiosys Buy
DoorDash buys Symbiosys for $175M to expand offsite ads and AI-powered tools, enhancing its retail media network for advertisers.
US Ad Revenue Nears $400B Amidst Growth Shifts
US ad revenue to reach $398B in 2025, driven by digital and retail media. Growth slows from 2024, but a 2026 rebound is predicted.
Disney and Amazon Ads Partner for Smarter Campaigns
Disney and Amazon Ads integrate their platforms, offering advertisers enhanced targeting and efficiency with combined audience insights.
Amazon Live: New Data Fuels Creator Commerce
Amazon boosts Prime Video shopping with "Live signals" for advertisers. Gain insights on creators, optimize campaigns, and drive purchases from streaming content.
Travel Loyalty: Gen Z and Millennials Reshape CX
New report reveals generational shifts in travel. Loyalty programs must adapt to Gen Z and Millennial preferences, from bundled bookings to flexible payments.
PepsiCo and VaynerMedia Boost Social-First Marketing
PepsiCo's beverage brands deepen ties with VaynerMedia for "always-on" social strategy, aiming for cultural relevance and faster content.
Jennifer Aniston Back for Smartwater: Coke’s AI-Powered Marketing
Jennifer Aniston rejoins Smartwater in a new campaign. Discover how Coca-Cola is transforming its marketing with data, culture, and thoughtful AI integration.
TikTok Boosts Ad Tools with Generative AI Symphony
TikTok enhances its Symphony platform with advanced generative AI tools, empowering brands with faster content creation, realistic digital avatars, and expanded partnerships for dynamic ad campaigns.
Singapore Businesses Thrive with Digital Maturity and AI Adoption
New HubSpot research shows digitally advanced Singapore businesses outperform peers. Integration, advanced AI, and leadership alignment drive growth despite economic uncertainties.
AI Hype vs. Reality: Marketers Face Bottlenecks
The New GrowthLoop study reveals that marketers' AI adoption lags, with only 10% achieving the needed speed despite the pressure for growth.
