Loyalty Programs Now Claim Half of Marketing Budgets
Antavo’s 2026 report finds marketers devote 51.5% of budgets to loyalty and CRM, with satisfaction and ROI reaching record highs.
Crocs Debuts New Brand Platform for a Gen Z Era
Crocs launches “Wonderfully Unordinary,” its first global brand platform in nearly a decade, aiming to highlight self-expression and real-world experiences.
Consumers Growing More Comfortable With AI, Study Finds
A new Optimove report shows rising consumer trust in AI-driven experiences, with most shoppers valuing speed and relevance when technology is used well.
Artlist Unveils Ambitious AI Platform for Creators
Creative tech company Artlist launches a new AI ecosystem—including Artlist Studio and AI Toolkit—aimed at streamlining professional video production.
AI Search Turns Web Pages Into Living Assets
AirOps launches Page360, a platform that unifies SEO, analytics, and AI visibility data to help teams keep content current and competitive in AI search.
Newsletter Ads Surge as Brands Seek Measurable Results
A new report from Paved finds newsletter advertising is accelerating in 2026, with higher revenue, wider reach, and growing advertiser confidence.
Meta Ads Revenue Jumps 24% as AI Drives Growth
Meta reports $58.1B in Q4 ad revenue, fueled by strong holiday demand and AI tools, as the company prepares for deeper transformation in 2026.
Heinz Bets Big on KegChup for Super Bowl Snacking
Heinz introduces KegChup, a 114-ounce ketchup keg, aiming to become a Super Bowl staple and drive fan engagement without an $8 million ad buy.
Creator-Led Brand CYKLAR Makes Sephora Debut
Fragrance and body-care brand CYKLAR, founded by Claudia Sulewski, launches on Sephora.com Feb. 21, with a nationwide store rollout beginning in March.
Coca-Cola Launches World Cup Campaign With Van Halen Twist
Coca-Cola kicks off its FIFA World Cup 2026 campaign, reimagining Van Halen’s “Jump” and rolling out global ads, digital activations, and fan experiences.
