Vericast Launches NXTDRIVE Customer Data Marketing Platform
Vericast's NXTDRIVE Customer Data Marketing Platform unites, enriches, and activates first-party data across digital and print channels.
Vericast announced its NXTDRIVE customer data marketing platform...
Pega Introduces GenAI Blueprint
Pega GenAI Blueprint empowers business leaders to transform app ideas into interactive ‘application blueprints’ easily understood and collaborated on by all stakeholders.
Pegasystems Inc., an...
Grocers and Incisiv Unveil Digital Grocery Performance Insights
According to the Grocers and Incisiv’s insights, AI-powered personalization is a key success driver in retail media revenue.
Incisiv, a next-generation industry insights firm that...
Giift and JCB Forge Strategic Partnership
JCB International brings its esteemed global payment expertise and a suite of financial products and services, aligning perfectly with Giift's commitment to innovation in...
FreeWheel Debuts the Beeswax Inventory Desk
The Beeswax Inventory Desk, an inventory curation service, is designed better to match buyer demand with premium video ad inventory supply.
FreeWheel, a global technology...
Engine Acquires Lift Bridge Consulting
The acquisition is designed to bring unrivaled insights to marketers focused on the effectiveness of their media and marketing spending on sales dollars.
Engine, an...
DiGGrowth Launch GenAI Marketing Data Assistant
DiGGi-GPT is a genAI powerhouse that is primed to assist marketers in deciphering insights from their marketing data, optimizing campaigns, and making data-driven decisions.
DiGGrowth...
Conversica Upgrades GenAI Chat Feature
The new Conversica Chat addition is trained solely on customer data, removing the need for fine-tuning public models.
Conversica, Inc., a provider of Conversational AI...
CFY Launches Purchase Intent Email and SMS Trigger Platform
This innovative approach is expected to enhance customer engagement and drive significant increases in conversion rates, setting a new standard for email and SMS...
Yambo Revolutionizes Interactive Marketing with Gaming Patent
Yambo aims to integrate Apple's visionary approach to virtual reality (VR) and OpenAI’s ambition for artificial intelligence (AI) in gamification, delivering unparalleled interactive experiences...
