New SAS GenAI Tools for Marketers Use Amazon Bedrock
Enhanced SAS Customer Intelligence 360 accelerates value from generative AI.
Satisfi Labs Acquires Marketing Platform Factoreal
Satisfi Labs acquires Factoreal, creating a powerful Conversational Experience Platform for destinations and experiences. This combined platform offers AI-powered chat and omnichannel marketing tools.
Zendesk Ventures Backs unitQ, Solidifying Strategic Partnership
UnitQ secures investment from Zendesk Ventures! The AI-powered customer feedback platform will leverage Zendesk's expertise to accelerate growth & innovation in the CX space.
Amazon Unveils Cookieless Ad Solution at Cannes Lions
Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping, and streaming signals across Amazon’s properties.
Forrester: 91% of US Ad Agencies Use or Explore GenAI
Though concerns linger, over half of agency decision-makers expect the tech will have a significant or very significant impact on key aspects of their agency’s ecosystem.
Coca-Cola Spills Soda to Focus on Connection
David Miami's latest iteration of the “Real Magic” platform shifts attention away from the iconic brand and toward true-to-life human interactions.
Two-thirds of BFSI Leaders Dissatisfied with Martech Stacks: Report
Leaders from the financial industry claim that their current martech stack does not empower them to cater to changing customer expectations in 2024.
SOCi Unveils AI-powered SOCi Chat for Multi-location Businesses
Revolutionizing customer engagement with cutting-edge AI technology for better workflows and user experiences.
Banking Risk Management, CX Improved by Exponential IT: Info-Tech
Banks struggle with innovation due to outdated systems and regulations. Info-Tech Research Group offers a blueprint for "Exponential IT" to navigate digital transformation and enhance customer experience.
AZDS and Way Launch Integrated Rooms + Experiences Booking for Hotels
Industry leaders Way and AZDS partner to launch a digital booking solution where guests discover and book rooms and experiences in a single transaction.
