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Featured posts

Q&A with Oleg Fomenko, Co-founder of Sweat Economy

How Sweat Economy Revolutionizes Customer Loyalty through Rewarding Physical Activity

Sweatcoin's journey continues with Sweat Economy! This interview with Oleg Fomenko explores Sweat Economy's vision: a "Movement Economy" that rewards movement with $SWEAT tokens. In...
Q&A with with Anthony Rotio, Chief Data Strategy Officer at GrowthLoop

Mastering First-Party Data in a Privacy-focused Era

Explore how GrowthLoop, under the guidance of Anthony Rotio, is pioneering the transition to first-party data, enhancing customer segmentation, and addressing data privacy challenges...
Q&A with Vignesh Swaminathan, Vice President of Product, Stravito

How Conversational AI is Revolutionizing Market Research

Read how Stravito Assistant, the next-gen GenAI tool, empowers users with a conversational approach, boosting efficiency and uncovering hidden trends in market research. Generative AI...
Personalization at Scale: How CDPs are Changing the Marketing Game

Personalization at Scale: How CDPs are Changing the Marketing Game

Are you struggling to personalize marketing for large audiences? Customer Data Platforms (CDPs) are the game-changer you need! This article explores how CDPs unify...
Integrating CDPs with Your Marketing Stack: Challenges and Best Practices

Integrating CDPs with Your Marketing Stack: Challenges and Best Practices

With seamless integration, unlock the full potential of your Customer Data Platform (CDP)! Explore best practices, overcome challenges, and learn how to leverage your...
The Evolution of Customer Data Platforms (CDP): From Niche to Necessity

The Evolution of Customer Data Platforms (CDPs): From Niche to Necessity

Dive into the fascinating journey of Customer Data Platforms (CDPs) - from niche solutions to marketing necessities. Explore how CDPs empower businesses to deliver...
Mavericks of Marketing: The Top 10 CMOs Shaping the Texas Business Landscape

The Top 10 CMOs Shaping the Texas Business Landscape

Uncover the top 10 CMOs leading the Texas business charge! These marketing mavericks are pushing boundaries, using data and tech to craft innovative campaigns...
From Conversions to Key Events: How GA4 Empowers Deeper User Insights

From Conversions to Key Events: How GA4 Empowers Deeper User Insights

Forget website traffic! GA4's key events unlock real business value for SEOs and marketers. Learn how to measure user engagement & demonstrate the impact...
Debunking 5 Myths About Today's BNPL Shoppers

Debunking 5 Myths About Today’s BNPL Shoppers

New research reveals surprising truths about BNPL users. They're not who you think! Learn how this payment method empowers responsible shoppers & boosts retailer...
Are You Getting the Most Out of Your Customer Data?

Are You Getting the Most Out of Your Customer Data?

Struggling to turn customer data into profits? Let's explore a 7-stage Customer Data Platform (CDP) maturity model to assess your data utilization and unlock...

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