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Martech

The Martech Bundle

MartechView Editors -
Eleven weekly bundles of expert analysis from MartechView, from holiday retail and agentic AI to privacy, search and the CMO's seat.
Adtech

Are Your AI Agents Ready to Be Trusted?

Khushbu Raval -
Five experts on agentic AI agree the model isn't the weak link. Data, guardrails, and visibility decide whether agents deliver for marketers.
People

Your Next Colleague Is an Algorithm

Khushbu Raval -
Optimizely's Kevin Li explains how virtual teammates remember, why a multi-agent system beats a single model, and where an agent's authority ends.
Loyalty

What Separates a Big Holiday Season From a Good One?

Khushbu Raval -
Prime Day 2026 posted record revenue while margins shrank, and Turkey 5 spread demand across more days than anyone planned for. Six retail thought leaders answer the question from different angles. They agree that the season is decided away from the peak.
Customer Data Platform (CDP)

Autonomous AI Fails Without a Real-Time CDP Memory Layer

Khushbu Raval -
Why AI agents fail in production isn't the model — it's stale customer data. A CMO's guide to real-time CDPs as AI's memory and guardrail layer.
Martech

The CMO Clock Is Short, but the Study Says Less Than It Seems

MartechView Editors -
Why AI agents fail in production isn't the model — it's stale customer data. A CMO's guide to real-time CDPs as AI's memory and guardrail layer.
Campaign Orchestration

Your Next Best Customer Might Already Be in the Data

April Miller -
A practical guide to using predictive AI in marketing — forecasting behavior, prioritizing leads and personalizing campaigns before launch.
Adtech

In Agentic Advertising, the Bottleneck Is Data, Not AI

Kenneth Rona -
Smarter ad-buying agents won't matter without richer inventory data. Here's what publishers need to prove before agents can trust it.
Martech

Why AI-Informed Marketing Needs a New Set of Rules

Juan Baron -
Marketing has more AI-driven insight than ever, but not more trust. Why governance — not data volume — is now the real competitive edge.
Martech

Why Your Brand Strategy Keeps Falling Apart

Laura Wilkinson -
Laura Wilkinson explains why brand keeps losing to short-term metrics — and how CMOs can run it as a growth system, not a support function.
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