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Customer Data Platform (CDP)

Autonomous AI Fails Without a Real-Time CDP Memory Layer

Khushbu Raval -
Why AI agents fail in production isn't the model — it's stale customer data. A CMO's guide to real-time CDPs as AI's memory and guardrail layer.
Martech

The CMO Clock Is Short, but the Study Says Less Than It Seems

MartechView Editors -
Why AI agents fail in production isn't the model — it's stale customer data. A CMO's guide to real-time CDPs as AI's memory and guardrail layer.
Campaign Orchestration

Your Next Best Customer Might Already Be in the Data

April Miller -
A practical guide to using predictive AI in marketing — forecasting behavior, prioritizing leads and personalizing campaigns before launch.
Adtech

In Agentic Advertising, the Bottleneck Is Data, Not AI

Kenneth Rona -
Smarter ad-buying agents won't matter without richer inventory data. Here's what publishers need to prove before agents can trust it.
Martech

Why AI-Informed Marketing Needs a New Set of Rules

Juan Baron -
Marketing has more AI-driven insight than ever, but not more trust. Why governance — not data volume — is now the real competitive edge.
Martech

Why Your Brand Strategy Keeps Falling Apart

Laura Wilkinson -
Laura Wilkinson explains why brand keeps losing to short-term metrics — and how CMOs can run it as a growth system, not a support function.
People

Delight.ai’s John Kim on Building an AI That Remembers

Khushbu Raval -
Delight.ai's John Kim on the line between an AI that delights and one that feels like surveillance — and how Trust OS keeps agents in check.
CX Metrics

Target’s Brand Score Was Sinking Before the Clown Did

Khushbu Raval -
Target's Halloween costume backlash grabbed headlines, but the data shows a three-year pattern of self-inflicted brand damage — and a recovery narrative that just took another hit.
Adtech

Cookies Are Dying. Advertisers Are Fighting Over Scraps

Evan Rutchik -
As ad supply falls and cookies fade, advertisers face shrinking, costlier audiences. Here's why the fix lies beyond legacy identifiers.
Adtech

Audiences Can Tell What’s Real. Can Your Brand?

Kate Rourke -
Getty Images' Kate Rourke breaks down 2026's mid-year creative trends in AI, authenticity and sport — and what APAC audiences are rewarding.
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