The acquisition reinforces how continued investment by Accenture Song is creating new ways for its clients to grow while meeting their customers’ ever-evolving needs.
Accenture has agreed to acquire Work & Co, a digital product company that blends design, technology, and innovation to help companies create breakthrough products and experiences. The acquisition reinforces how continued investment by Accenture Song is creating new ways for its clients to grow while meeting their customers’ ever-evolving needs.
David Droga, CEO at Accenture Song, said, “Game recognizes game. I have admired Work & Co’s client work, distinct model, and strong leadership for years. It’s little wonder they are widely considered as one of the world’s very best digital product companies. So, as Song continues to grow significantly, we will continue to bring more and more tech expertise and creative excellence into our Song family.”
Mohan Ramaswamy, Founding Partner at Work & Co, said, “Ten years ago, we envisioned a new model bringing design and technology together—embracing the notion that the best digital products and experiences not only drive value and critical outcomes for clients but make people’s day-to-day lives better too. With Accenture Song, we share a like-minded belief in the power unlocked by pairing creativity and technology. It’s energizing to look towards a future of collaborating on work powered by the unmatched level of scale, intelligence, sector expertise, and innovation found at Accenture Song.”
Globally, 97% of c-suite executives feel that their accelerated digital transformation efforts merely allow them to keep pace, not achieve new growth and customer relevance. Accenture Song and Work & Co have an aligned vision of the tremendous opportunity for building life-centric digital experiences and products in anticipation of a US$1755 billion global digital transformation market by 2028.
