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Saturday, October 31, 2026

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MartechView Editors

The Martech Bundle

Eleven weekly bundles of expert analysis from MartechView, from holiday retail and agentic AI to privacy, search and the CMO's seat.

Visa, BILL and Billtrust Pilot AI Agents That Pay Invoices

Visa, BILL and Billtrust launched a live pilot that lets authenticated AI agents pay supplier invoices end-to-end through portals, without manual entry.

Salesforce to Buy Braze for About $5.66 Billion

Salesforce agreed to buy Braze for about $5.66 billion, or $47.50 a share in cash, to add real-time customer engagement to Marketing Cloud.

Orange Business and NVIDIA Pilot Distributed Voice AI

Orange Business and NVIDIA are piloting distributed voice AI to reduce latency and keep data local, including a wildfire-emergency demo.

MINT Square Partners With Adsquare on Location Targeting

MINT Square is partnering with Adsquare to give agencies and advertisers access to location data, geo-contextual targeting and store visit measurement.

Loyal Source Names Katie Herzog to Lead Omni-Channel Health

Loyal Source Government Services names Katie Herzog to lead Omni-Channel Health, aiming to improve access to care for veterans, warfighters and families.

Bazaarvoice and Profound Partner on AI Search Visibility

Bazaarvoice and Profound partner to help brands track visibility in AI search and use customer reviews to win recommendations, new research finds.

Sinch Adds RCS Messaging to SAP Engagement Cloud

Sinch has added RCS to its native SAP Engagement Cloud integration, letting businesses send branded, interactive messages that go beyond plain SMS.

SAP to Buy Belgian AI Startup TechWolf

SAP is buying Ghent-based TechWolf, an AI startup that maps employee skills, in what TechWolf says is Belgium's largest venture-backed software deal.

Delivery Hero Is Europe’s Top Founder Factory, Dealroom Says

Dealroom ranks Delivery Hero Europe’s top founder factory: its alumni launched 150 startups worth €7.5 billion and raised €4.4 billion in VC.

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