MartechView Editors

Early results suggest brands see stronger sales and better attribution when retail media, measurement, and optimization work together.

DoubleVerify expands its AI-powered Authentic AdVantage platform to Meta and TikTok, helping advertisers improve media quality, efficiency, and campaign performance.

TELUS Digital becomes a preferred implementation partner for ElevenAgents, bringing ElevenLabs' voice AI platform into enterprise customer experience.

Smartly Synapse is the new intelligent orchestration and memory layer behind Smartly's AI agents, turning campaign signals into coordinated marketing action.

Hisense is using pitch-side LED messages at the FIFA World Cup 2026 to promote its RGB MiniLED TVs, Laser TVs, refrigerators, and air conditioners.

Consumer Cellular has launched SpeakEasy, a standalone wireless brand for adults 75+, with simplified devices and plans starting at $14.95/month.

TripleLift's TL Direct exits beta with adoption from Amerge, Raptive, and Zeroma, offering unified control over curated media deals across CTV.

SurveyMonkey's new LaunchPad offers pay-as-you-go market research solutions, helping teams test concepts and pricing in hours instead of months.

RainFocus has enhanced Base Webinar to push real-time attendee data into Salesforce, Marketo, Eloqua, and HubSpot the moment a session ends.

DeepL has acquired San Francisco-based Mixhalo to add ultra-low-latency audio infrastructure for real-time translation of speech at large-scale live events.