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Friday, May 15, 2026
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Contextual Advertising: What It Is and Why It Matters

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As third-party cookies fade and privacy expectations rise, contextual advertising offers a durable alternative — reaching the right customer at the right moment without tracking them.
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Typeform Launches Growth Flow to Turn Forms Into Action

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Typeform's new Growth Flow uses AI to transform every form submission into an automated customer workflow — from lead capture through conversion, in a single platform.
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Nectar Members Can Now Spend Points at Merlin Attractions

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Nectar has partnered with Merlin Entertainments to let loyalty members spend — and double — their points at more than 20 UK attractions, including Alton Towers and LEGOLAND.
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Awin Cuts Localization Time by 57% With Acclaro and Lokalise

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Awin Global slashed content localization from 4 weeks to under 12 days by unifying 6 fragmented teams into a single AI-powered workflow with Acclaro and Lokalise.
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Avaya and avatarin Unite Robots, AI, and Humans in CX

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avatarin's AI-powered social robots now run on Avaya Infinity, creating a seamless customer experience across phone, chat, and physical spaces in real time.
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AI Search Has Overtaken SEO as Top B2B Channel: 10Fold

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A new 10Fold report finds 52% of B2B tech marketers now rank AI search as their most effective content channel — but most content isn't ready for it.
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AI Is Speeding Up Marketing, Not Improving It: GrowthLoop

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A new GrowthLoop survey finds 77% of marketers say winning experiments fail at scale, and just 23% can reliably link marketing actions to business outcomes.
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The Workplace Has a Curiosity Problem: SurveyMonkey

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SurveyMonkey's 2026 State of Curiosity report finds workplaces are systematically suppressing the one quality AI cannot replicate: genuine curiosity.
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Sendbird Launches AI Agent That Owns Issues End to End

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Sendbird's Agent Steward introduces a single AI owner for complex customer issues, backed by self-correcting governance and proactive outbound voice capabilities.
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Omnisend Brings Email Marketing Into ChatGPT Via MCP

MartechView Editors -
Omnisend's new Model Context Protocol integration lets ecommerce marketers analyze performance, find opportunities, and launch campaigns directly within ChatGPT.
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