The integration, combining Shopify’s commerce platform with Acumatica’s comprehensive business management functionality, directly addresses a growing need for businesses increasingly relying on various channels to connect with and sell to their customers.
Acumatica, a business solutions provider, announced that with its latest product update, it is the first ERP solution to integrate with Shopify’s B2B commerce capabilities – providing businesses with a single tool to manage the full omnichannel sales experience.
The integration, combining Shopify’s commerce platform with Acumatica’s comprehensive business management functionality, directly addresses a growing need for businesses increasingly relying on various channels to connect with and sell to their customers.
Acumatica partnered with Shopify to develop an integration incorporating key features, such as customer hierarchies and price lists for B2B buyers, ensuring seamless unification between online sales and Acumatica’s backend fulfillment capabilities. This collaboration supports the evolving needs of merchants by simplifying the process for manufacturers and distributors looking to broaden their market reach by selling across multiple mediums.
“As demand rises for e-commerce capabilities in industries beyond retail, our customers need one comprehensive tool to manage the entire B2B omnichannel sales experience,” said Josh Fischer, director of product management, retail at Acumatica. “Our integration to the new B2B features of Shopify empowers companies to digitally sell their own products using the same solution that automates their day-to-day business operations.”
Research shows that 90% of B2B buyers want direct-to-consumer-like experiences from their suppliers. E-commerce technology providers are tasked with bridging the gap between modern online shopping experiences and traditional B2B purchasing methods. By delivering a solution that natively integrates with Shopify, Acumatica provides the seamless experience that business buyers crave.
